Why This Recipe Works
A search query is simply whatever a person types into a search engine. Understanding the reasoning behind a query can help you write content that better meets user intent.
- Analyze your keyword list for long-tail keywords that reflect actual search queries.
- Google those search queries yourself to find related questions in the “People Also Ask” section.
- Use your research to inform your SEO content strategy.
Note: It’s harder to rank for short, high-traffic keywords (e.g., “daiquiris”) than long-tail keywords that may not have as much traffic (e.g., “what is the best rum for a daiquiri”). Search queries also reveal more about user intent and can help you write specific, targeted content that actually answers searchers’ questions.