SEO COCKTAILS
DaiQuery (Daiquiri)
There's nothing more refreshing than actually finding what you're looking for online. Let's relax with some daiquiris and chat about search queries.
SEO BARTENDER
Deanna Grogan
Deanna's passion for learning and storytelling led her to the world of digital marketing. Her background in content creation and team management empowers her to collaborate across departments, pursue creative solutions, support the Avalanche Creative team, and ensure client success as our Strategy Director.
Why This Recipe Works
A search query is simply whatever a person types into a search engine. Understanding the reasoning behind a query can help you write content that better meets user intent.
Ingredients
- One website
- A comprehensive keyword list
- Search empathy
Steps
- Analyze your keyword list for long-tail keywords that reflect actual search queries.
- Google those search queries yourself to find related questions in the “People Also Ask” section.
- Use your research to inform your SEO content strategy.
Note: It’s harder to rank for short, high-traffic keywords (e.g., “daiquiris”) than long-tail keywords that may not have as much traffic (e.g., “what is the best rum for a daiquiri”). Search queries also reveal more about user intent and can help you write specific, targeted content that actually answers searchers’ questions.
