seo cocktail

SEO COCKTAILS

Long Island Iced E-A-T (Long Island Iced Tea)

What is E-A-T? Learn about Google's search quality rater with this recipe for a long island iced E-A-T.

long island iced eat
SEO BARTENDER

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.

Why This Recipe Works

E-A-T (Expertise, Authoritativeness, Trustworthiness) comes from Google’s search quality rater guidelines.

Ingredients

  • Expertise
  • Authoritativeness
  • Trustworthiness

Steps

  1. Be an expert on a particular subject matter.
  2. Publish authoritative content about other subject matter experts validate.
  3. Build trust with accuracy, transparency, and legitimacy.