SEO COCKTAILS
Long Island Iced E-A-T (Long Island Iced Tea)
What is E-A-T? Learn about Google's search quality rater with this recipe for a long island iced E-A-T.
SEO BARTENDER
Deanna Grogan
Deanna's passion for learning and storytelling led her to the world of digital marketing. Her background in content creation and team management empowers her to collaborate across departments, pursue creative solutions, support the Avalanche Creative team, and ensure client success as our Strategy Director.
Why This Recipe Works
E-A-T (Expertise, Authoritativeness, Trustworthiness) comes from Google’s search quality rater guidelines.
Ingredients
- Expertise
- Authoritativeness
- Trustworthiness
Steps
- Be an expert on a particular subject matter.
- Publish authoritative content about other subject matter experts validate.
- Build trust with accuracy, transparency, and legitimacy.
