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Moscow mURL (Moscow Mule)

What are URLs, and why do they matter in SEO? Crack open a ginger beer and vodka, and let's talk URLs.

Moscow murl

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.

Why This Recipe Works

URL stands for Uniform Resource Locator. It’s how people locate and share your website content. Be careful, though—if you change a URL, you may break a page, along with its existing links. Using a 301 redirect allows you to avoid broken pages and links. With a 301 redirect, you can indicate that a page has been permanently moved to a new URL.


  • One website
  • A whole bunch of directories
  • A splash of 301s


  1. Make sure you’ve got a website handy.
  2. Make sure that the website’s pages are organized well (these make up your directories).
  3. If your website is indexed in Google, make sure to use a 301 redirect for any URLs you change.