seo cocktail


Moscow mURL (Moscow Mule)

What is a URL and why do they matter? Crack open a ginger beer and vodka and let's talk URLs.

Moscow murl

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.


  • One website.
  • A whole bunch of directories.
  • A splash of 301s.


  1. Make sure you’ve got a website handy.
  2. Make sure that the website’s pages are organized well (these make up your directories).
  3. If your website is indexed in Google, make sure to 301 redirect URL names you change.