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Black Hat Russian (Black Russian)

What is black hat SEO? Stir up some Black Russians and let's talk about the shady tactics used to get the results you want on SERPs.

black hat russian

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.

Why This Recipe Works

“Black hat SEO” refers to a set of practices that are used to increase a site or page’s rank in search engines through means that violate the search engines’ terms of service.


  • One ethically-borderline marketer
  • A website
  • Some PBNs (private blog networks used in paid link-building schemes)


  1. Have a website.
  2. Find and exploit a “flaw” in the search engine system that allows you to rank with relative ease.
  3. Make a wish that you don’t get your website taken down with a manual action.