Scotch & Schema (Scotch & Soda)
Why This Recipe Works
Schema is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and understand your page content and the way it’s displayed on the search engine results page (SERP).
Ingredients
- One website
- A tool for adding website schema
- A can-do attitude
Steps
- Make sure your website provides you with a way to add schema markup.
- Identify the right types of content to markup.
- Mark that content up with schema tags!
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