SEO COCKTAILS
KPIrish Coffee (Irish Coffee)
What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let's chat SEO KPIs.
SEO BARTENDER
Deanna Grogan
Deanna is in love with words. Her curious mind enjoys discovering hidden treasures during SEO research, and she loves putting together pieces of content like pieces of a puzzle. Have something to say, but not sure how to say it? Deanna can help you communicate in a way that impresses both searchers and search engines.
Why This Recipe Works
Key performance indicators, also known as KPIs, are metrics that help you measure the effectiveness of your website. If the purpose of your website is lead generation, you’ll want to choose KPIs that track engagement with potential clients, such as form completions, phone calls, chats, downloads, and more.
Ingredients
- One website
- Google Analytics with Google Tag Manager
- Metrics that matter
Steps
- Add your Google Tag Manager code to your website.
- Make sure you are tracking important events like form completions, clicks to call, etc.
- Thoughtfully, pair your metrics so they aren’t in isolation (e.g., organic traffic and form completions).
Note: Make sure you don’t simply track metrics like traffic and rankings. Those can be vanity metrics that don’t contribute to the bottom line.
