seo cocktail


KPIrish Coffee (Irish Coffee)

What should you measure in SEO? Grab your favorite Irish whiskey, coffee, and cream, and let's chat SEO KPIs.

seo kpirish coffee

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.

Why This Recipe Works

Key performance indicators, also known as KPIs, are metrics that help you measure the effectiveness of your website. If the purpose of your website is lead generation, you’ll want to choose KPIs that track engagement with potential clients, such as form completions, phone calls, chats, downloads, and more.



  1. Add your Google Tag Manager code to your website.
  2. Make sure you are tracking important events like form completions, clicks to call, etc.
  3. Thoughtfully, pair your metrics so they aren’t in isolation (i.e. organic traffic and form completions).

Note: Make sure you don’t simply track metrics like traffic and rankings. Those can be vanity metrics that don’t contribute to the bottom line—a smooth, delicious experience.