drink icons


Mai Title Tag (Mai Tai)

What is a title tag? Get on a beach somewhere, and let's whip up a pretty little clickable link called the title tag.

mai title tag

Jennie Austin

Jennie is obsessed with digital marketing, and has been for the past 10 years or so. Her background in fine arts, coupled with the fact that she's a total empath, allows her to put herself in YOUR shoes. Sprinkle some world-class customer service skills, and you've got the perfect point-of-contact to support you and walk you through every step of our process here at Avalanche.

Why This Recipe Works

Title tags are crucial to your SEO experience. They are those blue links you see on the search engine results page (SERP) when you make a Google search. Title tags are pretty important to search engines and  search engine users to help both understand what your page is all about. They aren’t necessarily visible on a page, but they are visible in search engines, and people will see them.


  • A content management system
  • A good page title structure and a call to action
  • An indexable website and page


  1. Using your website content management system, find where you can edit your page title(s).
  2. Edit those bad boys. Be descriptive, but don’t use too many characters or you’ll end up seeing an ellipsis (…).
  3. Make sure your website and web page are indexable so your page title will actually appear in the SERPs.