Today I’m going to show you how to gain search empathy and why that’s so crucial to getting meaningful results through search engine optimization.
Search Empathy 101
Watch this video to see how I use a keyword list for Therapists and Counselors to identify opportunities to get more relevant traffic.
WARNING– If you follow this process and continually stay curious, you will get results. Follow this process and you’ll:
- Gain more search engine real estate.
- Help your customers better than your competitors.
- Become an expert in SEO strategy in the context of your business.
Don’t like videos? (or the sound of my voice?… ouch)
Here’s a quick recap of the video…
- Have a comprehensive keyword list.
- Use that keyword list to understand your customer better.
- Use the SERP feature list to understand Google’s results page for your target keywords better.
- Start making improvements on your website to be more relevant to those queries.