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Articles that come from the Avalanche Weekly Email (learn more and subscribe).
Do your pages pass the “good experience” test?
When building your webpages, are you thinking about WHY people are visiting the page? Learn more about Page Experience Thinking in this post.
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Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Measuring Your Marketing All the Way Through to Revenue
Can you visualize the return on investment of your digital marketing efforts in one view? Read on to see how we do it.
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Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
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Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
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What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
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An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
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How to Create Tailored Offers that Convert Visitors to Sales
In this video, you’ll learn how to convert blog post visitors into sales by building an offer relevant to the page’s content.
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What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
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Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
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Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
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Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
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Do You Have Trust Issues?
If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!
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A $7.5 Billion Joke: Bing
Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!
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A 4-Minute Video to Help Drive New Sales
Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.
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New Google Search Feature Alert!
Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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Search Engine Results Page Breakdown of Fish [VIDEO]
This video is a quick SERP (search engine results page) breakdown of the keyword “fish.” This video comes from the Avalanche weekly email.
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How to Show up in Google’s Map Pack [Checklist]
If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.
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How to Perform an SEO Audit
Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!
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How to Know Which Websites are Getting the Traffic that You Want
Do you know who in your industry has the largest share of voice? Learn who is getting the most traffic, and how to win more of that traffic.
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Here’s How to Beat Your Competition’s Content
Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.
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Here’s Why SEO is About So Much More Than Organic Search
Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.
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Building a Framework for Your Local Business’s Website
Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.
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The Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
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Why You NEED to Create a Comprehensive Keyword List
A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.
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Finding Your Topic “Sweet Spot”
Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.
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Content Gaps: What They Are and How to Find Them
Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.
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An Awesome, New Google Search Feature
In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.
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Google Personalizes Search [PROOF & EXAMPLES INSIDE]
Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.
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Why Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
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How to Create an Amazing Resource Page
Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.
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Content Strategy vs Content Marketing: A Pie Analogy
Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.
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May The Force Be With Your SEO
On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)
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The Anatomy of Page that Ranks
What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)
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A Simple 3-Step Guide to SEO-Friendly Content
Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)
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Update Your Old Website Content for More Traffic
Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)
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You Need to Let Your Customer Change Your Mind
Your business should revolve around your customer and what they want – not what you want to provide them. Let your customers change your marketing strategy. (This article comes from the Avalanche weekly email.)
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Pretending You Are Google: An Exercise
This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)
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Why You Need to Regularly Analyze Your Reverse Goal Path
Learn what the Google Analytics Reverse Goal Path is and why it’s so important for tracking success and making important marketing strategy adjustments. (This article comes from the Avalanche weekly email.)
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How Creating an Awesome Team Page Can Increase Conversions
For a boost in desired website actions for service-based businesses; invest in a great team page. Learn why that’s important and how to track success. (This article comes from the Avalanche weekly email.)
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Cover Your Topic to Attract More Traffic
In order to rank higher for keywords with big topics, you’ve got to make sure your website covers your topic well. Learn why in this article. (This article comes from the Avalanche weekly email.)
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Publish Content & Get Leads (Without Those Leads Seeing Content)
Learn how publishing content on your website increases your visibility in local search on Google’s local map pack and can get you more leads. (This article comes from the Avalanche weekly email.)
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A 3-Step Process to Identify Valuable Competitor Traffic
This three-step process will help you determine how your competition gets valuable organic traffic from search engines and what you can do about it. (This article comes from the Avalanche weekly email.)
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