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Articles that come from the Avalanche Weekly Email (learn more and subscribe).
The 5 Stages of Awareness + An Example 🐶🪥
Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!
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New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
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Free, Cheap, Unlimited… Don’t Sleep on These Terms
Even if your product isn’t “free”, “cheap”, or “unlimited”, you can still target and inform the users that are searching these terms! Here’s how.
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Good Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
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The Do’s and Don’ts of Website Lead-Gen Work
Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!
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How Content Helps Even When Content Isn’t Seen
Even if your audience doesn’t read your website’s content, it can still help direct more business your way. Here’s how.
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Organize Your Website Better = Get More Search Engine Visibility
Did you know that simply reorganizing the existing content on your website in a way that makes sense can help your organic search visibility?
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Be Realistic by Quantifying Your Competition
Here’s how to use SEMrush to see just how much your competitors are dominating the search engine results pages (and what to do about it).
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The Burger King Strategy
Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.
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5 SEO Red Flags 🚩
Here are some red flags to watch out for when working with an SEO partner to grow your business. How many red flags do you have?
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The “Search Story” Exercise
Here’s a simple formula to use to tell you if SEO will work for you! We’re calling it the “Search Story” Exercise.
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Speak Your Customers’ Language & Get More
Are you speaking the same language as your customers? We’re not talking about English or Spanish; we’re talking about search empathy!
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[INFOGRAPHIC] Close the Loop
Do you know how much revenue your website is bringing in? Watch Lance’s explainer video to learn how to track this important metric.
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Walking Through a Christmas Searchengine Land! ☃️
This week, let’s go over the different sections of the search engine results page for an ambiguous query like “Christmas”!
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Use Customer Questions to Build the Website They Desire
Here’s how to tailor your website to your customers’ needs! It’s as simple as keyword research, keyword grouping, and developing content.
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Ask These Questions for 2022 Marketing Success
Here is a list of some important questions to ask yourself to set your organization up for marketing success in 2022.
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Why and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
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The Top 10 Most Searched for Thanksgiving Episodes 🦃
It’s a holiday week, so we’re taking a break from the typical educational weekly post to share some Thanksgiving-related fun facts!
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How to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
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Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
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My Pregnancy Announcement
We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!
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SEO Hack: Use Quora to Improve Your SEO
Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!
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Why you need a writing style guide + 5 steps to get started
Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!
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Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
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“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
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Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
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Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
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Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
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Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
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Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
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Cotton Eye Joe Analytics: Where do they come from? Where do they go?
Do you know how users interact with your website? Use our dashboard to know where website visitors come from and where they go!
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Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
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And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
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Call Out The Objection & Get More Conversions
Here are some actionable tips to fix the calls to action that live on your site and help you get more conversions.
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Go for the Gusto and Build a Brand Moat
Here we will share a three-step process for getting started on building an encyclopedia of information for your ideal customer.
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Bank Accounts for Babies
Here’s how launching your website with even just a little bit of helpful content can get you on track to developing a very valuable, high-ranking site.
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The Future of Google’s Search Engine & What You Can Do About it
In this post, Lance shares some predictions about Google’s personalization of search and how service-based businesses can keep up!
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How to Get More Valuable Traffic Using Your Current Website Data
Learn how to use Google Data Studio to identify your best performing pages and better optimize them for more valuable traffic.
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Your Biggest Competition in Marketing: Complacency
When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!
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WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
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What is Psychic Numbing in Marketing?
What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
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What to ACTUALLY Do With Keywords (Our Process)
If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?
In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.
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AirBnB SEO – A HUGE Lesson in Compound Marketing
Today we’re looking at AirBnB and a huge lesson in compound marketing, which is very similar to compound interest.
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Footer Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
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Let Google Reveal Your “Quick Wins”
Here is a quick hack to find out how your recently published content is performing—and how to further optimize it for more traffic!
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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