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Articles that come from the Avalanche Weekly Email (learn more and subscribe).
Google’s “Helpful Content Update”
Google recently started rolling out its “Helpful Content Update”. Here are some tips from an SEO nerd on how to make the most of it!
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Content “Management” Systems
All powerhouse websites start with the right content management system—one that allows you to actually “manage” your own content!
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Writing is Rewriting
In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!
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Best of the Best
How do you rank for “best” related keywords like “best hotel in Vegas”? It’s simple: be the best. Get good reviews, and create good content.
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One Keyword
Today we’re learning about how NerdWallet has reached topic dominance, and how you can do the same for your business.
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Let’s Talk About Consistency
What’s the secret to marketing success? How do you make sure you’re doing the right things consistently? Here’s some advice from a fellow entrepreneur!
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Their Words to Your Words: Connect the Dots with Content
Work with a future industry expert and share their journey to becoming an expert in your industry through content creation!
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Gain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
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Boost Your Search Engine Visibility with This Simple Task
Updating your existing content with internal links is not only easy to do in WordPress, it can help your content become more visible in search!
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“Doing SEO”
Would you call yourself an electrician when you change a lightbulb? Probably not. So why would you call adding meta data to your page “doing SEO”?
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Learn How and Why Any Page is Ranking with this 3-Step Process
Lance is back! In today’s post, we’re breaking down what your page needs to include in order to rank for a particular query.
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The Power of a Google Business Profile
Here’s how to make the most of your Google Business Profile, which is essentially FREE real estate on the search engine results page!
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What Came First: The Content or the Design?
Today we’re talking about the marketing version of the classic chicken-egg scenario. Which is more important: content or design?
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SEO + Sales = The Perfect Team
Today we’re talking about how although SEO can’t replace your top salesperson, it can do a lot of the heavy lifting for your sales team.
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How to Create More Shareable Pieces of Content to Boost SEO
Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.
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Why You Should Educate Your Audience 🧑🏻🏫
Here’s how you can focus on educating your audience to attract more visitors from different parts of the marketing funnel.
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The Most Resilient Marketing Strategy 💪
How do you pandemic-proof your business? We don’t have all the answers, but we know how to keep your website working for you through it all.
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SEO vs PPC: Taste the Difference
We love a good SEO analogy! Here are some food-related analogies to help explain the difference between SEO and PPC!
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The 5 Stages of Awareness + An Example 🐶🪥
Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!
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New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
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Free, Cheap, Unlimited… Don’t Sleep on These Terms
Even if your product isn’t “free”, “cheap”, or “unlimited”, you can still target and inform the users that are searching these terms! Here’s how.
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Good Content Makes Your Competition Irrelevant
Here’s how optimizing your content to be a valuable resource for readers can eliminate your competition in the minds of your audience.
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The Do’s and Don’ts of Website Lead-Gen Work
Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!
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How Content Helps Even When Content Isn’t Seen
Even if your audience doesn’t read your website’s content, it can still help direct more business your way. Here’s how.
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Organize Your Website Better = Get More Search Engine Visibility
Did you know that simply reorganizing the existing content on your website in a way that makes sense can help your organic search visibility?
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Be Realistic by Quantifying Your Competition
Here’s how to use SEMrush to see just how much your competitors are dominating the search engine results pages (and what to do about it).
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The Burger King Strategy
Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.
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5 SEO Red Flags 🚩
Here are some red flags to watch out for when working with an SEO partner to grow your business. How many red flags do you have?
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The “Search Story” Exercise
Here’s a simple formula to use to tell you if SEO will work for you! We’re calling it the “Search Story” Exercise.
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Speak Your Customers’ Language & Get More
Are you speaking the same language as your customers? We’re not talking about English or Spanish; we’re talking about search empathy!
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[INFOGRAPHIC] Close the Loop
Do you know how much revenue your website is bringing in? Watch Lance’s explainer video to learn how to track this important metric.
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Walking Through a Christmas Searchengine Land! ☃️
This week, let’s go over the different sections of the search engine results page for an ambiguous query like “Christmas”!
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Use Customer Questions to Build the Website They Desire
Here’s how to tailor your website to your customers’ needs! It’s as simple as keyword research, keyword grouping, and developing content.
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Ask These Questions for 2022 Marketing Success
Here is a list of some important questions to ask yourself to set your organization up for marketing success in 2022.
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Why and How to Focus on Fewer Marketing Channels
When it comes to marketing, organizations tend to go wide, jumping from channel to channel. Here’s why (and how) to go deep instead.
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The Top 10 Most Searched for Thanksgiving Episodes 🦃
It’s a holiday week, so we’re taking a break from the typical educational weekly post to share some Thanksgiving-related fun facts!
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How to Put Your Marketing Focus on Results
Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?
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Collect. Organize. Act.
Implementing an effective SEO strategy is as simple as these three steps: Collect. Organize. Act. Read more in this post.
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My Pregnancy Announcement
We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!
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SEO Hack: Use Quora to Improve Your SEO
Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!
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Why you need a writing style guide + 5 steps to get started
Learn about why a writing style guide is a crucial component of your content marketing strategy and growth!
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Is this ambiguous enough for you?
Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!
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“The Garage Problem”
It’s easy to become paralyzed by the problems in front of you when marketing your business. Take action to turn those problems into opportunities!
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Here’s How I Use SEO to Validate Opportunities
If you want to start a business but you’re not sure where to begin, start by building your audience first. Here’s how SEO can help.
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Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
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Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
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Content & Content Experience = Corona at the beach
What’s the difference between a Corona in your basement and a Corona on the beach? It’s all about the experience! Read more to learn how this applies to content.
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Healthline.com’s Insane SEO + Content Strategy by the Numbers
Only 1 out of every 10 pages on the internet rank on the first page of Google. Learn about what it takes to get there with this example!
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