pie

Content Strategy vs Content Marketing: A Pie Analogy

By Lance Beaudry

Learn the difference between content strategy and content marketing in this delicious example about pie pans and pie.

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stormtroopers

May The Force Be With Your SEO

By Lance Beaudry

On May 4th, 2020 Google started rolling out an update. There is a light side and a dark side of SEO. (This article comes from the Avalanche weekly email.)

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mindfulness

The Anatomy of Page that Ranks

By Lance Beaudry

What makes a page rank? Learn from this anatomy analogy what it takes to rank number 1. (This article comes from the Avalanche weekly email.)

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seo letters

A Simple 3-Step Guide to SEO-Friendly Content

By Lance Beaudry

Learn a quick, three-step process for writing SEO-friendly content. Hint: it’s about the human. (This article comes from the Avalanche weekly email.)

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update old content

Update Your Old Website Content for More Traffic

By Lance Beaudry

Learn a quick, three-step process for getting more traffic to your website by auditing and updating your current website content. (This article comes from the Avalanche weekly email.)

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marketing customer centricity

You Need to Let Your Customer Change Your Mind

By Rayanne Beaudry

Your business should revolve around your customer and what they want – not what you want to provide them. Let your customers change your marketing strategy. (This article comes from the Avalanche weekly email.)

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google

Pretending You Are Google: An Exercise

By Lance Beaudry

This is an exercise that will help you understand how Google’s search engine algorithm works to make recommendations when they don’t understand your intentions. (This article comes from the Avalanche weekly email.)

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Why You Need to Regularly Analyze Your Reverse Goal Path

By Lance Beaudry

Learn what the Google Analytics Reverse Goal Path is and why it’s so important for tracking success and making important marketing strategy adjustments. (This article comes from the Avalanche weekly email.)

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avalanche creative team

How Creating an Awesome Team Page Can Increase Conversions

By Lance Beaudry

For a boost in desired website actions for service-based businesses; invest in a great team page. Learn why that’s important and how to track success. (This article comes from the Avalanche weekly email.)

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fish

Cover Your Topic to Attract More Traffic

By Lance Beaudry

In order to rank higher for keywords with big topics, you’ve got to make sure your website covers your topic well. Learn why in this article. (This article comes from the Avalanche weekly email.)

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Publish Content & Get Leads (Without Those Leads Seeing Content)

By Lance Beaudry

Learn how publishing content on your website increases your visibility in local search on Google’s local map pack and can get you more leads. (This article comes from the Avalanche weekly email.)

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google search console screenshot

A 3-Step Process to Identify Valuable Competitor Traffic

By Lance Beaudry

This three-step process will help you determine how your competition gets valuable organic traffic from search engines and what you can do about it. (This article comes from the Avalanche weekly email.)

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