SEO is about so much more than organic traffic and I’ve got the proof.
At Avalanche, we always monitor where our new company deals come from and we recently realized the following:
- The majority of our company deals come from REFERRALS.
- A large amount of those referrals are happening because of EMAIL MARKETING.
- The content of these weekly emails comes from our work in SEO strategy and execution (both for ourselves and for our clients).
Not all deals are coming directly from organic search (where you typically measure SEO results).
They are also coming from using the activity of one channel (SEO) to influence others (EMAIL & REFERRALS).
If we focused on the simple fact that the majority of our revenue comes from referrals, we might quit working on SEO.
If we did that, we would actually end up not getting as many referrals.
That’s why it’s crucial to have a multi-channel approach and to not just measure your marketing channels by obvious metrics.
Find the path(s) from marketing activities to revenue.
Create valuable content for your customer. That’s what this boils down to and that’s how you’re going to find success through any marketing channel (SEO, paid, social, email, referral, etc.)
BONUS: Want our Google Data Studio Report that shows you how to see marketing to revenue? Comment below and say, “I want that dashboard.”