I don’t mean personally. I mean does your company website have trust issue?
If you don’t have an accurate, accessible, and up-to-date:
Terms of Service/Use
then you might have trust issues… at least, in the eyes of Google and other search engines.
Check out this recent LinkedIn post by an SEO guy. It’s a case study of how adding these items can boost rankings:
I’ll be the first to admit that I often overlook the boring, legal stuff.
Nobody reads it! It doesn’t add any value to the site!
But, they are items on your website that can improve your trust factor (and they protect you and your website visitors, as well).
Google wants to recommend sites they trust or deem trustworthy.
Websites that protect their visitors, are transparent and clear about who they are, and tell you how they use our information, are one of the many ways you can signal to Google that you are trustworthy.
Up to date.
Accessible via your site navigation.
Indexable for search engines.
If you need an incentive for doing this rather boring, tedious work, go grab your favorite box of cookies and do this:
Want to chat about trust and SEO over a box of cookies? Let me know by commenting on this post, and I may just send you a box of cookies!