Website Design for Home Services
Your Website Should Bring You Leads, Not Headaches
Ready for a website that works as hard as you do? We build lead-focused, SEO-ready, mobile-optimized websites that help home service pros get more business (and look good doing it).
We don’t just make websites that look good. We make websites that make money.
It doesn’t matter if you’re a landscaper, roofer, electrician, or HVAC company because your site needs to do two things: beautifully represent your brand and bring in qualified leads. We’re here to make sure it does both.
We want you to have a website that’s built so well, it can scale with your business without needing to be rebuilt every three to five years. When you get an Avalanche website, it’s the last one you’ll ever need.
Your customers are Googling. Your competitors are showing up. If your website isn’t pulling its weight, you’re missing out on real revenue.
Real Results From Businesses Like Yours
What can a new website do for your business? That depends on your goals, but here’s what one client achieved with a new powerhouse website:
You may not want to expand internationally, but what about the next town over? A new, easy-to-navigate website can help you do that.
Trusted by 200+ Home Service Companies
Who We Help & Why It Works
Your customers want an aesthetically pleasing, easy-to-navigate website that matches what they were searching for and makes it effortless for them to contact you. We build those. We’re especially good at helping:
We design for home service businesses that are done settling for:
- Sites that look fine but don’t generate leads
- Sites that don’t look fine or don’t represent their brands well
- Mobile experiences that frustrate instead of convert
- Old, slow sites with high bounce rates
- Content management systems that are too hard to keep up to date
- SEO agencies that forget that “pretty” and “well-designed” aren’t the same thing
What Your New Website Comes With
We Build Like It’s Our Business on the Line
(Because It Is)
Some agencies only worry about whether a site looks good. Not us.
We start with beautiful design and marry it with a solid structure that blends SEO strategy, user experience, and conversion know-how into every layout, button, and block of copy. That means you get a website that perfectly represents your brand and also generates new leads. You don’t have to choose pretty or powerful when you can get both.
We don’t do cookie-cutter. We don’t do one-size-fits-none. And we don’t stop tweaking until your site is performing like a full-time salesperson.
Because if it were our website, that’s what we’d want for ourselves.
Talk to Lance and Keelie. See if you're a good fit for adding millions in revenue from SEO.
What Winning Looks Like
Here's a taste of what we've helped our clients achieve:
Superior Groundcover
Over 5,000 Leads Generated!
Superior Groundcover
5,000 total leads generated. 4,000 being organic.
767 page 1 ranking keywords
White Lake Dock & Dredge
How We Helped Connect White Lake Dock & Dredge to New Customers in Search
White Lake Dock & Dredge
11.411 total organic traffic
Over $5 million in project value generated
TrapBag©
The SEO Strategy That Took TrapBag Worldwide
TrapBag©
4.3K Monthly Organic Search Traffic (May 2025)
1,514% YOY Increase in Closed Deals from Organic Search
Jay Hidalgo
How We Helped Jay Hidalgo's Thought Leadership Reach the Right Searchers
Jay Hidalgo
32.1% organic conversion rate increase
73% total lead generation solely through organic growth
TextSpot
How We Helped TextSpot Increase Their Goal Completion by +360% 🥳
TextSpot
15,000 monthly organic visitors
500+ monthly trial activations
Preferred Homes
How We Helped Preferred Homes 10x Their Leads
Preferred Homes
219K total organic users in 2024.
1,641 total organic conversions in 2024
Center for Excellence in Preaching
A Truly Excellent Website Redesign for CEP
Center for Excellence in Preaching
97.99% increase in website user traffic from 2022-2023
1,164 organic leads generated from Jan. 2023 - Sept. 2023
Frontline Training Solutions
How We Helped These Business Leaders Lead the SERPs
Frontline Training Solutions
61.88% engagement from September 2022 to September 2023
3,354 total users from September 2022 to September 2023
RedWater Events
Raise a Glass to +45% Organic Conversions for RedWater Events!
RedWater Events
45.39% increase in organic conversions from July 2023 - Oct. 2023
3,000+ average search volume per month
Calvin Theological Seminary
How a New Website Nearly Doubled This University's Website Visitors
Calvin Theological Seminary
1,303.42% increase in total conversions
97.54% increase in website user traffic from 2022 - 2023
Fleis & Vandenbrink
How We Engineered the Right Strategy for F&V
Fleis & Vandenbrink
526K total impressions
1,099 goal completions since August 2021
Cancer and Hematology Centers
Helping the Helpers: How We Made It Easier for This Cancer Care Provider to Connect with New Patients
Cancer and Hematology Centers
740K total impressions
1,485 total conversions from June 1 - Oct 26 2023
Tamarack Industries
How We Helped Increase Organic Search by +25% in Just One Quarter
Tamarack Industries
1,135 organic user visits
1,085 new organic users from August 1 to October 31 2023
Oktober Can Seamers
"Can" You Believe It? +35% More Users in Just 3 Months
Oktober Can Seamers
6,500+ Total leads generated since April 2023
35.25% Total site user increase from Aug. 2023 to Nov. 2023
Butterball Farms, Inc
You Butter Believe These Results
Butterball Farms, Inc
500+ conversions in 2023 so far
12.47% organic search increase from 2022 to 2023
Jobson Roofing
Total Engagement Rate Soared 39%
Jobson Roofing
17% increase in organic traffic singe last year (July - Dec 2023)
39% increase in the total engagement rate
MíLá
How We Satisfied MíLá's Craving for More Dumpling Orders from Organic Search
MíLá
85.52% increase in organic traffic from 2023 - 2024
2.72 million total impressions from the past three months. (Jan - March)
North County Landscape Co.
How We Grew Traffic by 53% Without Spending Money on Ads
North County Landscape Co.
37% of Their Leads Come From Organic Search
308% More Organic Leads During Their Busy Season (Feb-June 2025) Than the Previous Year
Kiuwan
How We Helped This Software Solution Increase Leads & Sales
Kiuwan
802K total impressions since Jan. 2024
836 total Conversions since Jan. 2024
PreEmptive
How We Helped This Software Solution Generate 20,000+ Users a Month
PreEmptive
2.94 Million total impressions in the past six months
1,163 Total conversions in the past 30 days
Sparkle & Shine Cleaning Services
How We Helped Polish This Local Cleaning Company's Website
Sparkle & Shine Cleaning Services
59 total leads this year
6.9K total users this year
Priority Health
How We Took This Insurance Powerhouse to the Top of the SERPs
Priority Health
74.87% organic search traffic increase compared to the same period last year
144,966 total organic goal completions this year
HR Collaborative
How We Helped HR Collaborative Rank for 70% More Keywords
HR Collaborative
2,277 total new users in the past 30 days.
49,985 total impressions in 2024.
ADAS Depot
How We Quadrupled Organic Traffic for ADAS Depot in Less Than a Year
ADAS Depot
400% increase in organic users from March 2024 to December 2024
825% increase in Total Clicks Year-over-Year (February 2024 - February 2025)
How We Make the Magic Happen
What we deliver (and why it matters):
01
Website wireframes
So you can see the strategy before we build.
02
WordPress development
Custom builds that are flexible, fast, and unique.
03
Mobile-first design
Built for how your customers actually browse.
04
SEO-focused content
Copy that ranks and converts.
05
Local SEO optimization
Get found in the map pack.
06
Conversion optimization
Turn traffic into booked jobs.
07
Continuous monitoring
Custom Looker Studio dashboard to make sure your site performs even better than it looks.
Frequently Asked Questions
Most take 8-16 weeks, depending on size and how quickly you give feedback. We keep the process tight and collaborative.
We can do both. If your site has good bones, we’ll work with it. If it doesn’t, we’ll rebuild it the right way.
Yes, and we write it to rank. Our team handles everything from keyword research to final copy.
Absolutely. SEO is baked into the strategy, design, and development from day one.
Additional Resources
Dive deeper into content writing strategies and best practices.
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