Case Study

Calvin Theological Seminary

Calvin Theological Seminary is a Christian reformed school that embraces a holistic form of education that attends to the character, spiritual, and vocational formation of students. The Calvin team was seeking a website that had a scalable structure for the content. Since the launch of the new site, that we built, the CTS team has been making new content additions with ease. 

One Page Case Study - Calvin Theological Seminary

The Problem

Calvin Theological Seminary (CTS) needed a new website that had an intuitive organization to improve the user experience. The Calvin team was seeking a website that had a scalable structure for the content. Their current site had good content, however, the structure didn't add any value for search engines or their users. The existing site was also on a CMS that wasn't user-friendly, making site improvements nearly impossible.

The Solution

Avalanche Creative started the website project by creating a sitemap that clearly laid out where each page would live on the navigation. After, Our team conducted a major overhaul of their program pages to improve organic visibility. The program pages were built on a custom page type, which allows the CTS team a simple way to add new content with a consistent front-end design.

The Results

97.54%

Increase in Website User Traffic from 2022 - 2023

1,303.42%

Increase in Conversions

3,284

Total Conversions

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