The Do’s and Don’ts of Website Lead-Gen Work

By Lance Beaudry

Did you know that your website is the salesperson that never sleeps? Here are some tips to make it your best commission-free revenue generator!

Read Article

Be Realistic by Quantifying Your Competition

By Lance Beaudry

Here’s how to use SEMrush to see just how much your competitors are dominating the search engine results pages (and what to do about it).

Read Article
burger king

The Burger King Strategy

By Lance Beaudry

Here’s how you can use Burger King’s real estate and market research strategy for SEO. And no, it doesn’t involve Whoppers.

Read Article

5 SEO Red Flags 🚩

By Lance Beaudry

Here are some red flags to watch out for when working with an SEO partner to grow your business. How many red flags do you have?

Read Article
A person sits in front of their computer with a perplexed expression.

5 Biggest SEO Mistakes and How to Avoid Them

By Keelie Owczarzak

There are many factors to consider to ensure that your SEO efforts are a success. We have listed some of the most common SEO mistakes and how to avoid them.

Read Article
An aerial view of a laptop with hands typing.

SEO Blog Writing Tips: How to Rank Higher on Google

By Deanna Grogan

Want your site to rank higher on Google? Learn how to write an SEO-friendly blog post; find helpful SEO best practices for content writing here.

Read Article

How Visual Content Can Boost Your Website SEO

By Andre Oentoro

Visual content like images, GIFs, and videos can not only help your website users, but can also help you improve your SEO! Here’s how.

Read Article

Walking Through a Christmas Searchengine Land! ☃️

By Lance Beaudry

This week, let’s go over the different sections of the search engine results page for an ambiguous query like “Christmas”!

Read Article

How Social Media Can Build Backlinks

By avalanche

Building backlinks is a key step in any SEO process, but it doesn’t have to be hard to do. Start growing your backlinks with social media.

Read Article

Use Customer Questions to Build the Website They Desire

By Lance Beaudry

Here’s how to tailor your website to your customers’ needs! It’s as simple as keyword research, keyword grouping, and developing content.

Read Article
Woman in front of computer is stressed because DIY SEO is difficult.

DIY SEO vs. Hiring an SEO Agency: The Definitive Guide

By Deanna Grogan

Should you hire an SEO company or try to do SEO yourself for your company’s website? Let’s take a look at the pros and cons of each approach.

Read Article

Ask These Questions for 2022 Marketing Success

By Lance Beaudry

Here is a list of some important questions to ask yourself to set your organization up for marketing success in 2022.

Read Article

How to Put Your Marketing Focus on Results

By Lance Beaudry

Get more meaningful results from your marketing by answering three simple questions: Where could you go? Where are you now? Where should you focus?

Read Article
seo for construction

SEO for the Construction Industry: A Complete Guide

By Jennie Austin
,

If you’re a construction company looking to generate quality website traffic that leads to more business, look no further. This guide will help you understand how to approach your SEO and content marketing to get real results.

Read Article

Escalate Your Website ROI Using Google Analytics

By avalanche

Are you ready to bring your website to the next level? Start using Google Analytics to directly increase your website’s ROI for free today.

Read Article
lance and rayanne beaudry are pregnant

My Pregnancy Announcement

By Lance Beaudry

We’re pregnant and super excited! Learn more about the treasure trove of pregnancy-related search data, both informational and entertaining!

Read Article

SEO Hack: Use Quora to Improve Your SEO

By Lance Beaudry

Here’s how to use one of the internet’s highest-ranking question and answer forums to your advantage to improve your SEO!

Read Article

Is this ambiguous enough for you?

By Lance Beaudry

Pretty much every query has a level of ambiguity in the eyes of Google. Here’s what you can do to ensure you’re giving your ideal searcher exactly what they need!

Read Article
what to ask seo consultants

What To Ask SEO Consultants. Find The Right Fit

By Aaron Keilman

When it comes to figuring out what to do with all of the data regarding your website and how best to leverage it to help your business grow using SEO, the power of an experienced SEO consultant can be felt and seen. According to a study conducted by The Manifest, only 49% of small businesses…

Read Article

Are You Measuring Vanity Metrics?

By Lance Beaudry

SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!

Read Article

Posts vs Pages: What Ranks Better?

By Lance Beaudry

Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.

Read Article

Pumpkin Spice Breakdown

By Lance Beaudry

What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!

Read Article

.COM, .NET, .ORG, .US: What’s the Difference?

By Jennie Austin

When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.

Read Article

Google Update and What That Means for Your Website

By Lance Beaudry

A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.

Read Article
using Google on a laptop

Google’s Newest Feature & What You Should Do About it

By Lance Beaudry

Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.

Read Article

And the Emmy goes to…

By Deanna Grogan

This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.

Read Article

How Alt Text Can Improve Your SEO

By avalanche

It’s no secret that alt text can improve the accessibility of your site. Is it possible that it could provide benefits to your SEO too?

Read Article

How to Find, Earn, and Make the Most of Your SEO Internship

By avalanche

Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.

Read Article

Why Your Next Marketing Internship Should Be in SEO

By avalanche

When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.

Read Article

Your Biggest Competition in Marketing: Complacency

By Lance Beaudry

When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!

Read Article

WhisKeyword Sour + 17 other SEO Cocktails for You

By Lance Beaudry

Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.

Read Article

SEO Content Writing Services

By Lance Beaudry

Want quality content that ranks and converts? We’ve put together a complete guide to SEO content writing services. Need SEO content? Let’s chat.

Read Article
marketing numbers

What is Psychic Numbing in Marketing?

By Lance Beaudry

What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.

Read Article
Blogging SEO Content for your Digital Marketing Funnel

How SEO Content Ties into Your Digital Marketing Funnel

By Jennie Austin

Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.

Read Article

What to ACTUALLY Do With Keywords (Our Process)

By Lance Beaudry

If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.

Read Article

Show Me The Money!

By Lance Beaudry

What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.

Read Article

What the heck is search “empathy”?

By Lance Beaudry

In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.

Read Article
magnifying glass on laptop

Is SEO Right for My Business?

By Deanna Grogan

SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.

Read Article

Footer Links for the Win!

By Lance Beaudry

Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.

Read Article

Local SEO for Small Businesses: A Complete Guide

By Lance Beaudry
,

In this complete guide, we break down all the components of local SEO for small businesses. This is a beast of a guide, but it’s broken up for you to find exactly what you need, fast. If you’re looking for local SEO services – contact us. We’ll show you how to get results.

Read Article
A Collage of Infographics About SEO

How to Use Infographics to Improve Your SEO Strategy

By Jennie Austin

Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.

Read Article

Nerd Alert: Super Bowl SEO

By Lance Beaudry

If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!

Read Article

The Ultimate Guide to Setting Up and Using Free Google Tools for SEO

By Jennie Austin

Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.

Read Article

Relevancy, Trust, & Wasps

By Lance Beaudry

How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.

Read Article

Here’s How to Use Google to Make Sure Your Site is Actually Helpful

By Lance Beaudry

Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!

Read Article

Level Up Your 2021 Marketing

By Lance Beaudry

Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.

Read Article

What are you getting Grandma for Christmas?

By Lance Beaudry

What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.

Read Article

An Awesome Example of Stealing Traffic from Your Competitors

By Lance Beaudry

Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!

Read Article

What does a search for “best laptop” tell us about Google?

By Lance Beaudry

What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!

Read Article

Check Out These Thanksgiving Search Trends

By Lance Beaudry

Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.

Read Article