keyword research

Using Keywords for SEO: A Complete Guide

By Lance Beaudry

Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.

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Building a Framework for Your Local Business’s Website

By Lance Beaudry

Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.

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The Best SEO/PPC Analogy + An SEO Quick Start Guide

By Lance Beaudry

SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.

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keyword research

Why You NEED to Create a Comprehensive Keyword List

By Lance Beaudry

A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.

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Finding Your Topic “Sweet Spot”

By Lance Beaudry

Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.

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Content Gaps: What They Are and How to Find Them

By Lance Beaudry

Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.

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An Awesome, New Google Search Feature

By Lance Beaudry

In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.

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predictive search example

Google Personalizes Search [PROOF & EXAMPLES INSIDE]

By Lance Beaudry

Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.

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Why Low-Volume Keywords are Crucial to Your SEO Strategy

By Lance Beaudry

SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.

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How to Create an Amazing Resource Page

By Lance Beaudry

Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.

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landscape marketing resources

30 Of The Best Landscape Marketing Resources From the Internet

By Lance Beaudry

We put together the ultimate list of landscaper marketing resources from across the internet. Get ready to grow your business with this list.

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does social media help seo blog

Does Social Media Help SEO? We’ve Got Answers [INFOGRAPHIC]

By Brady Madden

Does social media help SEO? Use our actionable insights on how you can improve your organic search rankings with social media profiles.

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How to Set Up Google Analytics in Google Tag Manager

How to Set Up Google Analytics in Tag Manager

By Lance Beaudry

While you can set up the Google Analytics code snippet outside of Google Tag Manager, ideally, these two tools work together. Learn how to set them up here.

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How To Setup and Install Google Tag Manager

How to Set Up & Install Google Tag Manager

By Lance Beaudry

While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.

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SEO for Hair Salons: A Complete Guide

By Lance Beaudry
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In this complete SEO and content marketing guide for salons, we go over exactly what you need to do (with examples) to increase website traffic and conversions for your local salon. Learn about how Google works, how to identify content marketing ideas, and how to get more salon leads.

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SEO for Therapists

SEO for Therapists: A Complete Guide

By Lance Beaudry
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In this complete SEO and content marketing guide for therapists and mental health professionals, you’ll learn about how to identify keywords, content marketing ideas, and how to get more qualified leads while building your brand as an authority.

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7 trends image

Digital Marketing: Is SEO Still Worth Your Attention? [Infographic]

By Lance Beaudry

Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.

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hiring

The True Cost of Hiring an SEO Employee [INFOGRAPHIC]

By Rayanne Beaudry

Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.

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financial report

How SEO is Like a Credit Score

By Rayanne Beaudry

SEO and credit scores are not all that different. They’re both pretty mysterious, and they both have many factors that contribute to them. One of the most important factors for both is length of history.

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seo process

Our Step-by-Step SEO Process

By Lance Beaudry

What are the most important SEO steps? Learn about keyword research for SEO, sitemaps, content writing, and more important parts of the SEO process.

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white lake dock and dredge screenshot

White Lake Dock & Dredge

By Lance Beaudry

White Lake Dock & Dredge is an environmental dredging and marine construction company that provides innovative & cost-effective solutions to the toughest marine construction projects.

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superior-groundcover

Superior Groundcover: How We Increased Traffic by 10x

By Lance Beaudry

Superior Groundcover is a landscape supply and installation company located in Grand Rapids, MI. We increased their leads by over 1,000% in less than one year from SEO. This article tells you how.

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