SEO
Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
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Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
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What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
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An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
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What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
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Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
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Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
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Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
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Do You Have Trust Issues?
If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!
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TrapBag: Tripled Organic Keyword Visibility in 3 Months
Trap Bag is a client of ours that provides low-cost, rapid deploy erosion control solutions. This is our case study of early SEO success.
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How the Right Content Template Can Make Anyone an SEO Writer
Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.
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A $7.5 Billion Joke: Bing
Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!
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A 4-Minute Video to Help Drive New Sales
Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.
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How to Choose an SEO Consultant
Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.
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SEO for Insurance Agencies: A Complete Guide
If you’re an insurance agency looking to generate quality traffic that leads to more sign-ups – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results. For your convenience, we’ve broken it up into a table of contents.
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New Google Search Feature Alert!
Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!
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Planning New Site Structure, Design & Content Around SEO
Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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Local SEO for Dentists: A Guide for Improving Rankings
This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local dentists dominate their SEO and through evidence-based strategies. For your convenience, we’ve broken it up into a table of contents.
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The Best Free SEO Tools for Keyword Research
Our list of the best SEO tools for keyword research will show you the top tools you can use for FREE to conduct organic keyword research.
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How to Show up in Google’s Map Pack [Checklist]
If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.
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How to Perform an SEO Audit
Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!
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Content Marketing for Construction Companies
In this post, we introduce you to content marketing for construction. Get all your questions answered and learn more about our content marketing services for construction companies.
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Here’s How to Beat Your Competition’s Content
Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.
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Here’s Why SEO is About So Much More Than Organic Search
Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.
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Using Keywords for SEO: A Complete Guide
Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.
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Building a Framework for Your Local Business’s Website
Learn how to organize content and pages on your website to bring in more valuable local traffic and personalize content to your searchers’ needs.
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The Best SEO/PPC Analogy + An SEO Quick Start Guide
SEO is like a garden. It can replace having to go to the grocery store when you’re hungry, but it takes time to get there. Plant your garden now to set yourself up for the future.
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Why You NEED to Create a Comprehensive Keyword List
A comprehensive keyword list does more than just give you ideas of what content your audience will engage with, it can help you understand your (and your competitors’) current market position and search engine visibility.
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Finding Your Topic “Sweet Spot”
Every organization has a topic sweet spot in which their dominance of that topic(s) in the search engines would benefit the goals of the organization.
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Content Gaps: What They Are and How to Find Them
Sometimes, a high-performing website will rank for keywords that aren’t included on the page. This is a content gap, and it’s a great opportunity for you to rank higher in search.
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An Awesome, New Google Search Feature
In its new mobile search feature, Google is putting augmented reality (AR) in the hands of its users. This is not only great for educational purposes but the same ideas could be leveraged for your business.
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Google Personalizes Search [PROOF & EXAMPLES INSIDE]
Google personalizes search and if they want to get better at offering searchers better results, they’ll continue to personalize. Find out what that should mean to you with examples and proof inside this article.
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Why Low-Volume Keywords are Crucial to Your SEO Strategy
SEO takes time, but going after the low volume, low-hanging fruit is what builds momentum in your strategy. Learn more here.
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How to Create an Amazing Resource Page
Learn about how to create a resource page on your website that is valuable to your target audience and brings in valuable traffic.
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30 Of The Best Landscape Marketing Resources From the Internet
We put together the ultimate list of landscaper marketing resources from across the internet. Get ready to grow your business with this list.
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Does Social Media Help SEO? We’ve Got Answers [INFOGRAPHIC]
Does social media help SEO? Use our actionable insights on how you can improve your organic search rankings with social media profiles.
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How to Set Up Google Analytics in Tag Manager
While you can set up the Google Analytics code snippet outside of Google Tag Manager, ideally, these two tools work together. Learn how to set them up here.
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How to Set Up & Install Google Tag Manager
While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.
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SEO for Hair Salons: A Complete Guide
In this complete SEO and content marketing guide for salons, we go over exactly what you need to do (with examples) to increase website traffic and conversions for your local salon. Learn about how Google works, how to identify content marketing ideas, and how to get more salon leads.
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SEO for Therapists: A Complete Guide
In this complete SEO and content marketing guide for therapists and mental health professionals, you’ll learn about how to identify keywords, content marketing ideas, and how to get more qualified leads while building your brand as an authority.
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Digital Marketing: Is SEO Still Worth Your Attention? [Infographic]
Is SEO worth it? Take a look at these 7 trends in digital marketing, backed by data, to find out.
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The True Cost of Hiring an SEO Employee [INFOGRAPHIC]
Is it worth it to hire an in-house SEO specialist? It depends on where you’re at as a business, and the true cost might surprise you.
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How SEO is Like a Credit Score
SEO and credit scores are not all that different. They’re both pretty mysterious, and they both have many factors that contribute to them. One of the most important factors for both is length of history.
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Our Step-by-Step SEO Process
What are the most important SEO steps? Learn about keyword research for SEO, sitemaps, content writing, and more important parts of the SEO process.
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White Lake Dock & Dredge
White Lake Dock & Dredge is an environmental dredging and marine construction company that provides innovative & cost-effective solutions to the toughest marine construction projects.
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Superior Groundcover: How We Increased Traffic by 10x
Superior Groundcover is a landscape supply and installation company located in Grand Rapids, MI. We increased their leads by over 1,000% in less than one year from SEO. This article tells you how.
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