SEO
Are You Measuring Vanity Metrics?
SEO would be pretty easy if all you were looking for was higher rankings and more organic traffic. However, without a return on your investment, those might mean nothing!
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Posts vs Pages: What Ranks Better?
Do posts or pages on your website rank better in Google? Well, like a cow’s opinion, the answer is moo. Read more here.
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Pumpkin Spice Breakdown
What do you get when you search “pumpkin spice latte” in Google? Understanding the SERP can help you in your content marketing efforts!
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.COM, .NET, .ORG, .US: What’s the Difference?
When choosing a domain, how does your domain extension affect your website’s SEO? Well, it depends! Learn more in this post.
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Google Update and What That Means for Your Website
A recently discovered update indicates that Google is now rewriting page titles. Here’s what that means for your website.
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Google’s Newest Feature & What You Should Do About it
Google recently launched a new feature on the search results page. In this post, Lance talks about how you can use this feature to improve your clickthrough rates.
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And the Emmy goes to…
This week, Deanna talks about keyword grouping and how the Emmys are similar to Search Engine Optimization best practices.
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How Alt Text Can Improve Your SEO
It’s no secret that alt text can improve the accessibility of your site. Is it possible that it could provide benefits to your SEO too?
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How to Find, Earn, and Make the Most of Your SEO Internship
Ready to start searching and applying to SEO internships? Learn how to land an interview, make the most of your internship, and more.
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Why Your Next Marketing Internship Should Be in SEO
When it comes to marketing internships, the possibilities are endless. However, one option stands above the rest: search engine optimization.
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Your Biggest Competition in Marketing: Complacency
When you’re complacent, you stop innovating, exploring, and listening to your customers. Don’t let what happened to Blockbuster happen to your business!
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WhisKeyword Sour + 17 other SEO Cocktails for You
Here’s how a casual Friday conversation at work turned into our summer series: SEO Cocktails. Searched, not stirred.
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What is Psychic Numbing in Marketing?
What is psychic numbing, why does it have a negative affect on your ability to be a good marketer, and what you can do about it.
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How SEO Content Ties into Your Digital Marketing Funnel
Not all content that you create using SEO tactics will effectively target your entire target audience. Learn which types of content work best in each stage of the customer journey.
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What to ACTUALLY Do With Keywords (Our Process)
If you’re ever overwhelmed by looking at a list of keywords, take a breath and read this post. We go over our process step-by-step.
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Show Me The Money!
What’s the secret to making money with SEO? In this post we share our not-so-secret secret: a consistent feedback loop inspired by a Brian McKnight song.
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What the heck is search “empathy”?
In this video, you’ll learn how to use a comprehensive keyword list to fully understand the searcher and what they’re looking for.
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Is SEO Right for My Business?
SEO can turn your website into your top salesperson. If you want to generate leads from your website, SEO is the right investment.
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Footer Links for the Win!
Make sure to avoid orphan pages by adding links to your pages to the footer of your website! Here’s why this is such an important move.
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How to Combine Local SEO and Content Marketing for Small Business
In this complete guide, we break down all the components of local SEO for small businesses. This is a beast of a guide, but it’s broken up for you to find exactly what you need, fast. If you’re looking for local SEO services – contact us. We’ll show you how to get results.
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How to Use Infographics to Improve Your SEO Strategy
Are infographics still relevant today? The answer is “yes”, and you can use them to up your SEO game too! Learn more in this post.
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Nerd Alert: Super Bowl SEO
If you want to make it to your industry’s SEO Super Bowl, you have to have the discipline of Tom Brady. Start investing time into it now!
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The Ultimate Guide to Setting Up and Using Free Google Tools for SEO
Whether you’re working with an SEO professional or doing it yourself, here is the ultimate guide to setting up the free tools you’ll need in Google’s Marketing Platform.
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Relevancy, Trust, & Wasps
How do you build a website that empathizes with the searcher? Focus on relevancy and trust. Learn more through my friend’s recent interaction with wasps.
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Here’s How to Use Google to Make Sure Your Site is Actually Helpful
Are you actually answering your customers’ questions? Here’s a quick process to help you find out how helpful your website is!
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Level Up Your 2021 Marketing
Make this year the year that you improve your marketing by focusing on the search journey—not just search answers.
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What are you getting Grandma for Christmas?
What can we learn about search engines when looking for a gift for grandma? Learn how your business can get in front of the right buyer in search.
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An Awesome Example of Stealing Traffic from Your Competitors
Did you know you can use Google’s SERP features to steal traffic from your competitors? Learn how GoodRx does it in this example!
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What does a search for “best laptop” tell us about Google?
What can you learn by looking at the #1 search result for “best laptop” in Google? Short answer? Care more about the context of your buyer!
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Check Out These Thanksgiving Search Trends
Thanksgiving is upon us, and with each new season comes new search trends. Take a look at what people tend to search for around this holiday.
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Check Out This BIG Google Update
Google’s turn to passage-based indexing allows SEO writers to focus even more on writing content for the user and not just the search engine.
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Do you put tomatoes on your fruit salad?
While you probably know not to put tomatoes in your fruit salad, do you know what to offer searchers on your website that creates value?
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Do You Have Trust Issues?
If you don’t have an updated Privacy Policy, Terms of Service, and Cookies disclaimer, your website has trust issues in the eyes of Google. Make sure to have these items added to your site to maximize rankings!
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TrapBag: Tripled Organic Keyword Visibility in 3 Months
Trap Bag is a client of ours that provides low-cost, rapid deploy erosion control solutions. This is our case study of early SEO success.
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How the Right Content Template Can Make Anyone an SEO Writer
Believe it or not, anyone can write an SEO-friendly content piece. It just requires the right SEO content template. Learn more about our approach here.
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A $7.5 Billion Joke: Bing
Nobody says to “Just Bing it.” Although Bing only makes up 2.8% of search engine market share, it’s worth more than Twitter and Snapchat combined!
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A 4-Minute Video to Help Drive New Sales
Learn how to use your existing content to find new ways of getting traffic, while also organizing your content into “topic clusters” in this video.
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How to Choose an SEO Consultant
Choosing an SEO consultant is not easy. Here we walk you through how to vet out the right SEO consultant for your business & industry.
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SEO for Insurance Agencies: A Complete Guide
If you’re an insurance agency looking to generate quality traffic that leads to more sign-ups – look no further. This guide will help you understand how to approach your SEO and content marketing to get real results. For your convenience, we’ve broken it up into a table of contents.
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New Google Search Feature Alert!
Learn about a brand new feature in Google search that can help you gain more insights on related keywords, without any added software!
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Planning New Site Structure, Design & Content Around SEO
Top-performing websites are built around SEO and a basic website structure that both search engines & users understand. Learn about SEO-friendly sites.
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Fishing for Business [VIDEO]
In this post’s video, we’ll teach you how to use Google’s search results pages to attract and hook some really big fish for your website!
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Local SEO for Dentists: A Guide for Improving Rankings
This guide contains everything we know and we’re constantly adding to it. It’s a wealth of knowledge for helping local dentists dominate their SEO and through evidence-based strategies. For your convenience, we’ve broken it up into a table of contents.
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The Best Free SEO Tools for Keyword Research
Our list of the best SEO tools for keyword research will show you the top tools you can use for FREE to conduct organic keyword research.
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How to Show up in Google’s Map Pack [Checklist]
If you’re a local business, here’s how to make sure your Google My Business profile shows in Google’s Map Pack in search results.
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How to Perform an SEO Audit
Performing an SEO Audit on your site can help improve its visibility in search. Learn how to do one using our free SEO Audit Checklist!
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Content Marketing for Construction Companies
In this post, we introduce you to content marketing for construction. Get all your questions answered and learn more about our content marketing services for construction companies.
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Here’s How to Beat Your Competition’s Content
Here is a quick and easy way to outrank your competition for important keywords by creating better, SEO-friendly content.
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Here’s Why SEO is About So Much More Than Organic Search
Here’s exactly why it’s so crucial to have a multi-channel approach to your marketing strategy.
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Using Keywords for SEO: A Complete Guide
Learn how to use keywords for SEO. A complete guide on how to identify searcher intent, organize keywords and create content that ranks.
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