AUTHOR
Lance Beaudry
If you haven't uncovered the opportunities that your website could bring your organization, Lance will investigate. Lance's curiosity for the way things work gives him the energy to identify opportunities that will grow your business. Spend enough time with Lance and he'll help you discover something awesome and get you excited about your work.
Articles by Lance
Pretending You Are Google: An Exercise
Today I'm going to make you exercise... (Lucky for you, you won't have to break a sweat. It's...
Why You Need to Regularly Analyze Your Reverse Goal Path
I love to see a great play turn into a touchdown. The goal of every play is to...
How Creating an Awesome Team Page Can Increase Conversions
The internet is more human than you think. Last week, Google's research uncovered 6 "need states." Need states...
Cover Your Topic to Attract More Traffic
Big fish sometimes disguise themselves as small fish. And that's good news if you're trying to generate leads...
Publish Content & Get Leads (Without Those Leads Seeing Content)
Publish content on your website and get leads... without anyone ever visiting your website. "WHAT!? No, that's not...
A 3-Step Process to Identify Valuable Competitor Traffic
Competition is a good thing. It doesn't always feel like that's true. But, it drives us to be...