AUTHOR

Lance Beaudry

Lance doesn't have time for the spacesinhissentences. He's always going, curious, and extremely competitive (mostly with himself). He loves to investigate a website to identify opportunities for more traffic and conversions. Spend a little time with him and he'll give you a treasure chest full of website marketing ideas to help you get more results.

Articles by Lance

Scotch & Schema (Scotch & Soda)

Why This Recipe Works Schema is a semantic vocabulary of tags that you can add to your HTML...

EspreSSL Martini (Espresso Martini)

Why This Recipe Works SSL stands for Secure Sockets Layer. In short, it's the standard technology for keeping...

EngageMint Julep (Mint Julep)

Why This Recipe Works Website engagement is a way to measure how users interact with your website. There...

Search EnGin & Tonic (Gin & Tonic)

Why This Recipe Works Search engines act as gateways to the world's information. A search engine is quite...

How We Built Hundreds of Backlinks with Great Content (And No Outreach)

How We Did It Our local service-based SEO client wanted to dominate the West Michigan area for several...

Piña Crawlada (Piña Colada)

Why This Recipe Works A crawler is a program used by search engines to collect data from the...