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SEO Services with Experience

With years of experience helping businesses grow through search engines, Avalanche Creative offers Michigan-based SEO services in Traverse City. We’ll be your agency and use our evidence-based, empathy-driven approach to get you search engine rankings—and revenue.

Local Reviews

Avalanche Creative has been incredible to work with. Their entire team is professional, warm, quick to respond, and very informative. They constantly check in with our company. They provide valuable feedback and have creative ideas as well. SEO, Web development, and all of that is extremely important, so having their expertise and knowledge is a blessing. Thank you to the Avalanche team!
We're thrilled to be entering our third year with Avalanche Creative. From the start, their team has worked hard to lay a solid foundation for strong SEO performance, and the results speak for themselves. Their professionalism, responsiveness, and collaborative approach make them one of the most valuable partnerships we have. In a crowded field of marketing firms, Avalanche truly stands out - for both their expertise and their integrity. Thank you Team Avalanche!
Avalanche Creative has build two different websites for me and have had an amazing experience every time. In addition, they keep the sites highly visible using SEO and GEO techniques. The personal attention I get makes all the difference in the world. If you are looking for a great team dedicated to making your organization look the best it can be, I would recommend using Avalanche Creative.
I've worked with Avalanche for years now on SEO for marketing & sales, which has included a full website redevelopment. They're great people to work with and consistently fill the gaps in my knowledge with their expertise and technical support. I highly recommend Avalanche for any marketing/SEO projects you have!
After searching for months for competent help with my SEO, I found Avalanche.

The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords - was above and beyond anything I could have imagined.

They delivered on time, with the highest level of professionalism.

It’s not easy to find this high level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.
We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!
We love working with the team at Avalanche Creative. Excellent communication and support, high quality work, and they know how to produce results. Highly recommend!
I've been working with Avalanche for 4 years...each year, I get more and more leads. This last year, my ROI on SEO was over 300%. And to top all this, they are a fun bunch to work with. If you want leads from your website, contact Avalanche Creative.
Lance and the Avalanche team have been nothing short of amazing! We've been working with them for 3 years now. We originally contacted them to improve our website's SEO and they have definitely done that and more! They are always looking for ways to help our company grow. Once the SEO improvements began they realized CRM was something we needed assistance with very badly. They got us set up with a CRM software called HubSpot and they now help us manage that. HubSpot has been a tremendous help for us, especially after we got hit by Hurricane Ian and lost our office. I can't imagine how our business would operate today without it.

The whole Avalanche Team is very good at communication and they're always helpful with any questions that we have. Jennifer and Keelie do a wonderful job with their monthly reports for SEO and HubSpot. Since Day 1 we have been treated like a partner instead of a customer which we really appreciate. We highly recommend!

Our SEO Services

SEO Content Writing

With years of experience writing for the digital domain and SEO, our content writers are integral to our Traverse City SEO agency. With journalistic and digital content writing experience, they specialize in crafting content that matches your brand voice and reflects the needs of your industry. With their help, we’ll create content that gives your customers the answers they need and gives your brand authority.

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SEO Consulting

If you already have a digital strategy and a team that can implement it, our SEO consulting services are for you. As consultants, we’ll bring an SEO perspective to your upcoming marketing strategy so you can get more organic, actionable leads. We’ll also provide SEO-focused content guidelines, technical SEO assistance, and a long-term SEO strategy for your campaigns.

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Technical SEO

Even the best websites have technical errors that make it harder to rank in search engines. Avalanche’s technical SEO specialists will deep-dive into your website to establish a baseline for health and find opportunities to improve. They’ll fix broken links, improve load speed, and make your site more accessible for everyone, all while following over 40 factors that make it easier for search engines and visitors to understand.

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WordPress SEO Services

Pretty websites are a dime a dozen. It takes expertise to make a site that’s both beautiful and optimized for SEO. Avalanche’s web design services combine SEO expertise and development best practices for sites that are more than just a pretty face—they’re easy for search engines to crawl and index and for users to navigate.

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SEO Performance Analysis & Tracking

Just like your favorite cereal at breakfast when you were a kid, analyzing metrics is part of a complete strategy in SEO. At Avalanche, our expert SEO team analyzes your data in three-month intervals so we can continuously evolve our tactics for you and adjust to meet your goals—and so you know how they’re progressing.

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SEO Competitor Analysis

Chances are, businesses like yours in Traverse City, the Upper Peninsula, and beyond have SEO strategies they’re using. Our team analyzes their performance and potential missed opportunities so you can take advantage of them and have a strategy that sticks for the long term.

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How Local SEO Works

Any sustainable local SEO strategy must target both specified location-based searches, like “Traverse City SEO agency,” and implicit searches, such as “SEO agencies near me” for people searching in Michigan. Avalanche’s approach addresses both types with content that’s unique to your location and services or products.

For example, a roofing company serving Traverse City might have service pages for “roof installation in Traverse City” or “roof repair in Traverse City.” These localized pages attract leads from potential customers searching for specific services in their neighborhoods, especially during the summer or after a squall.

Our strategy doesn’t stop there, either. We’ll also target related services like emergency roofing or roof inspections for your area to ensure your business ranks for implicit searches, such as “emergency roofing near me,” whenever someone types in that and similar phrases in Traverse City.

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Our Pricing

SEO isn’t a one-size-fits-all package. Your goals, industry, and competition shape the investment. At Avalanche, we start every project by making sure SEO can actually bring you a return. We call this process a Strategy Plan.

After that, most of our clients fall into these ranges:

Strategy Plan Only $5,000
(one-time)
Organizations with in-house SEO expertise that just need some guidance and groundwork.
  • Website audit
  • Competitor analysis
  • Content analysis
  • Keyword research
  • Sample content piece
  • Complete roadmap for success
Basic Monthly SEO $2,500 / mo Small businesses looking to improve their online visibility
  • Everything in the Strategy Plan
  • Keyword-driven content writing
  • On-page optimization
  • Basic link-building
  • Monthly performance reports
  • 10 hours of monthly support
Advanced Monthly SEO $5,000 / mo Growing businesses aiming for a competitive edge
  • Everything in the Basic package
  • Extensive link building
  • Local SEO optimization
  • Quarterly performance analysis
  • 25 hours of monthly support

Why Choose Our SEO Services?

As an SEO service for Traverse City that’s based a short drive away in Grand Rapids, Avalanche Creative knows how to implement SEO strategies and create content that resonates with your audience and addresses your business needs. Our team loves helping businesses grow, whether they’re based in Traverse City or Tucson, and we specialize in embedding ourselves with your team to learn about your business.

Together, we’ll help you:

Make your clients find you

Map Pack. Organic listings. Google’s AI Overview. Even ChatGPT. 

Match keyword intent

Match keyword intent to maximize SEO success

Get more actionable leads

That means you’ll see increased form fills, quote requests, and calls. 

Increase your ROI

Increase your ROI 10x with smarter SEO strategies.

See Our Work in Action

Start Generating Leads

Our experienced team is ready to help you generate the leads you want and make your website a bigger revenue source. Reach out to schedule a call—and if you see any of our teammates who are out and about in Traverse City during the summer months, don’t hesitate to say hello!

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