Lansing
SEO in Lansing
Lansing Is Searching.
Are You Showing Up?
Every day, Lansing homeowners and business owners search Google for the services you offer. Most of them never scroll past the first few results. Avalanche gets you into those results with SEO, content, and web design that convert search traffic into qualified leads.
Brands That Bet on Us
From healthcare giants to landscapers who keep Holland green, here's who's grown with us.
What Over a Decade of Experience Looks Like
$1B+
Sales pipeline generated for clients
200+
Businesses served
85%
Renewal Rate
12+
Years doing this in West Michigan
A Local Team with Nationwide Impact
Our Roots Are in Michigan
Avalanche has spent over a decade building SEO strategies for Michigan businesses, including clients in and around Lansing. We’ve worked with businesses in home services, healthcare, professional services, and government-adjacent industries. That experience travels.
Every strategy starts with research specific to your market, competitors, customers’ search habits, and community. Every town you work in is a keyword opportunity. We make sure none of them go to waste.
Client Success Stories
Results That Speak for Themselves
Anybody can say they do SEO. But here’s our proof. These are some of our actual clients, the for-real strategies we used, and the “holy crap” results they got.
Jobson Roofing
Jobson had the crew. They needed the calls. We rebuilt their local SEO presence, optimized their site architecture, and created content targeting every neighborhood in the GR metro.
• 100% of organic conversions were form submissions
• ↑ Engagement rate within months of launch
Sparkle & Shine Cleaning
A residential cleaning company with great reviews and no Google presence. We built them a new site loaded with service pages for every GR-area suburb, then wrote the content to fill it.
• 6.9K organic users (Jan–June '24)
• ↑ Qualified leads up from baseline across the service area
Priority Health
One of West Michigan's most recognizable healthcare brands. We helped them rank for 60,000+ keywords, putting their content in front of Michigan residents at every stage of their search.
• 144,966 total organic goal completions in a single year
• Hundreds of thousands of monthly impressions
Read Case Study →
HR Collaborative
HR consulting is a crowded space. We built a content and backlink strategy that earned more keywords, more visibility, and more calls from the right companies.
• 60.2% increase in organic users YoY (Dec–Feb '25)
• 70%+ more keyword rankings after engagement
Read Case Study →
Web Design in Lansing, MI
Sites That Sell
(And Look Sexy Doing It)
We build sites that convert and happen to look fantastic doing it. Here's a taste of what we've built for our clients.
Local SEO in Lansing, MI
How Lansing Finds You
Search results are three focuses in a trench coat. A complete local SEO strategy helps you tackle all of them:
- Google's Map Pack: The top 3 local listings with the map and stars
- Organic results: The links below the map
- Google's AI Overview: AI-generated summaries at the top of the page
Your competition is fighting for the same real estate. We make sure you're not the one who gets pushed off the page.
Rooted in the Community
Good Work Beyond the Work
Being part of the community isn't a marketing line for us. It's just what we do.
- Active membership in the Grand Rapids Chamber of Commerce
- Paid volunteer time off for every full-time team member
- Regular community engagement events and sponsorships
What We Do
Three Services + One Outcome = More Qualified Leads
Everything we do is geared toward the same outcome: getting your phone to ring with people ready to buy.
Our Process
Research First. Rankings Second.
The Strategy Plan comes before anything else. We audit your website, map your competitive landscape, and identify the exact searches your customers are running in Lansing and the surrounding area. You'll know where the opportunities are before we start executing on them.
Most clients then move into monthly SEO, which includes fresh content, technical improvements, and reporting that connects directly to leads.
The Strategy Plan
- Website audit: Find what's hurting your rankings
- Competitor analysis: See what's working for the competition
- Keyword research: Map the terms your customers actually search
- Content analysis: Identify gaps and opportunities
- A complete roadmap: Prioritized and ready to execute
Strategy Plans start at $5,000 (one-time). Monthly SEO starts at $2,500/mo.
What Our Clients Are Saying
Straight From Our Clients
Industries We Serve
Your Industry. Your Customers. Your Rankings.
We’ve worked with dozens of businesses in these industries over the years. Yours can be next.
Let’s Talk
Ready to Get Found in Lansing?
Book a 30-minute call. We'll pull up your site, show you what your customers are searching for in Lansing right now, and give you a straight answer on whether SEO is worth it for your business.
