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SEO Consulting
These consulting services are great for businesses in Ann Arbor that already have a marketing team and a digital strategy in place but want an SEO perspective. Our experts assist with technical SEO issues, create content guidelines, and develop a long-term strategy to ensure ongoing success.
SEO Content Writing
Maybe you already have a digital marketing strategy and a team that can build it out. Our SEO consulting services are a great way to get an SEO perspective on your campaigns. Let our experts help you find technical SEO issues, create content guidelines for SEO, and develop long-term strategies for search engine success.
Technical SEO
Avalanche’s team of SEO nerds will spend hours exploring the backend of your website, learning about its overall health so it’s easier for search engines to find. Once we know what we’re working with, we’ll find and fix broken links, make your pages load faster, and keep your site easy to navigate for both your customers and Google. We track 40+ essential factors in our technical SEO audits.
WordPress SEO Services
Any digital marketing agency can give you a pretty-looking website, but they treat SEO as an afterthought—if they remember it at all. We’ll create a great-looking website with SEO in mind through WordPress. Impress your visitors with sleek, professional designs we offer in WordPress so Google can more easily crawl, index, and rank them for search results.
SEO Performance Analysis & Tracking
No matter your industry or area served from Lansing, your SEO strategy isn’t complete without performance and metrics tracking. Analyzing performance indicators like organic traffic and conversions shows whether your strategy is working—and how to adjust if it’s not.
Avalanche plans its strategies in 90-day increments. This lets us hone our approach and easily adjust to match your goals.
SEO Competitor Analysis
Businesses like yours, both in Lansing and beyond, also have strategies for search engines. Analyzing their performance and identifying what they’re doing well—and any opportunities they’re missing—makes it easier to build an SEO strategy that works for you and identify ways to climb the rankings quickly.
How Local SEO Works
With the right approach, local SEO targets the exact locations you serve with keywords like “Lansing SEO agency,” along with broader searches such as “SEO agencies near me.” Avalanche’s approach covers both search types by creating pages for the locations you serve and the services you provide.
For example, for a landscaping company in Lansing, we might create service pages for “lawn care service in Lansing” or “East Lansing landscapers.” People searching for these keywords need hyper-local services for immediate needs. Each location-specific page creates actionable leads from those areas.
We also create content about related services in the communities you serve such as lawn mowing or hardscaping so you can rank for broad-term searches whenever someone in Lansing, Holt, or other communities nearby searches for a phrase like “roofing company near me.”

Why Make Avalanche Your SEO Agency in Lansing?
As a leading SEO agency in Lansing and throughout Michigan, we pride ourselves on delivering measurable results through effective, comprehensive strategies. Our commitment to understanding your business enables us to drive success for you.
Together, we’ll help you:
Get more actionable leads
Make your clients find you
Match keyword intent
Increase your ROI

See Our Work in Action

MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.

Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.

Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.

PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.

North County Landscape Co.
North County Landscape Co. had the reputation, but not the rankings. We gave them the technical foundation, content, and design to change that.

Jobson Roofing
Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.

HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Start Generating Leads
We serve organizations in Lansing and throughout Michigan. Our team of experts is ready to help you get actionable leads and grow your revenue. Connect with us to schedule a call—and don’t be afraid to say hi if you see any of our teammates in Lansing!