Ann Arbor
SEO in Ann Arbor
Ann Arbor Is Competitive.
So Are We.
Ann Arbor is one of the most search-savvy markets in Michigan. Your customers do their research before they hire anyone, and if your business isn't ranking, they're hiring someone else. Avalanche builds SEO strategies, content, and websites that put you in front of the right people before the competition does.
Clients Who Know What Good Looks Like
From healthcare giants to landscapers who keep Ann Arbor green, here's who's grown with us.
A Decade-Plus of Results
$1B+
Sales pipeline generated for clients
200+
Businesses served
85%
Renewal Rate
12+
Years doing this in West Michigan
An SEO Agency With Michigan Roots
A Team of Real Smart Cookies
That's an SEO joke. Get it? Cookies? Like on websites? ...never mind.
Avalanche has spent over a decade building SEO strategies for Michigan businesses, including companies that serve the southeast Michigan market. We know how to compete in markets where the bar is high because we set the bar even higher for ourselves.
We start every engagement with research specific to your market, and we leave our assumptions at the door and design a strategy for you. Because you're a smart cookie, too.
Client Success Stories
Peep Our Results
Anybody can say they do SEO. But here’s our proof. These are some of our actual clients, the for-real strategies we used, and the “holy crap” results they got.
Jobson Roofing
Jobson had the crew. They needed the calls. We rebuilt their local SEO presence, optimized their site architecture, and created content targeting every neighborhood in the GR metro.
• 100% of organic conversions were form submissions
• ↑ Engagement rate within months of launch
Sparkle & Shine Cleaning
A residential cleaning company with great reviews and no Google presence. We built them a new site loaded with service pages for every GR-area suburb, then wrote the content to fill it.
• 6.9K organic users (Jan–June '24)
• ↑ Qualified leads up from baseline across the service area
Priority Health
One of West Michigan's most recognizable healthcare brands. We helped them rank for 60,000+ keywords, putting their content in front of Michigan residents at every stage of their search.
• 144,966 total organic goal completions in a single year
• Hundreds of thousands of monthly impressions
Read Case Study →
HR Collaborative
HR consulting is a crowded space. We built a content and backlink strategy that earned more keywords, more visibility, and more calls from the right companies.
• 60.2% increase in organic users YoY (Dec–Feb '25)
• 70%+ more keyword rankings after engagement
Read Case Study →
Web Design in Ann Arbor, MI
Tree Town's Most Clickable Websites
We're bringing sexy back...to web design. (Seriously, that's how our clients have described our work!) Here are a few examples.
Local SEO in Ann Arbor, MI
Be Where Your Customers Want to Find You
Google is still king of the search engines. And it gives you three spots to compete for and catch your customer's eye:
- Google's Map Pack: The top 3 local listings with the map and stars
- Organic results: The links below the map
- Google's AI Overview: AI-generated summaries at the top of the page
Getting in these listings doesn't take magic. But it sure does feel like it when you see yourself outranking the competition.
Rooted in the Community
Work Hard, Serve Well
Avalanche is Michigan-born and raised. Heck, one of our account directors lives in Ann Arbor! (So if you see him at Vault of Midnight, try not to fanboy too hard.) So you'll find us contributing to the community, because we prioritize happy communities, not merely happy clients.
- Active membership in the Grand Rapids Chamber of Commerce
- Paid volunteer time off for every full-time team member
- Regular community engagement events and sponsorships
What We Do
We Will, We Will, Rock You (and Your Customers)
Everything we do is geared toward the same outcome: getting your phone to ring. A lot. Seriously, one of our clients has over 200 calls a day!
Our Process
Speed. Agility. SEO.
You want to know what needs to change on your website. Great! That's exactly what the Strategy Plan uncovers. Every SEO engagement begins with it: a full audit of your website, competitors, and search market. You get a priority fix list (that we tackle) and long-term recommendations. We get excited about working with you.
From there, most clients move into monthly SEO that includes fresh content, technical improvements, and outcome-based reporting.
The Strategy Plan
- Website audit: Find what's hurting your rankings
- Competitor analysis: See what's working for the competition
- Keyword research: Map the terms your customers actually search
- Content analysis: Identify gaps and opportunities
- A complete roadmap: Prioritized and ready to execute
Strategy Plans start at $5,000 (one-time). Monthly SEO starts at $2,500/mo.
What Our Clients Are Saying
They Like Us! They Really Like Us!
Industries We Serve
Competitive Markets Are Our ✨Specialty✨
If your customers search Google to find you, we can help them find you faster. Check out the industries we love to work with at the link below.
Let’s Talk
Let's Take Tree Town by Storm
🎶 Do you wanna build your pipeline? 🎶
Okay, great! Book 30 minutes with our team. We'll take a look at your site and show you how SEO can help your business grow.
