content marketing
Google’s “Helpful Content Update”
Google recently started rolling out its “Helpful Content Update”. Here are some tips from an SEO nerd on how to make the most of it!
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Content “Management” Systems
All powerhouse websites start with the right content management system—one that allows you to actually “manage” your own content!
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Writing is Rewriting
In order to be a content machine like Healthline.com, you need to embrace the not-so-great first draft and keep the writing going!
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Gain New Online Real Estate & Turn it into Revenue
You wouldn’t buy a home without a real estate agent. Don’t invest in SEO without a search engine real estate agent, either!
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Boost Your Search Engine Visibility with This Simple Task
Updating your existing content with internal links is not only easy to do in WordPress, it can help your content become more visible in search!
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What Came First: The Content or the Design?
Today we’re talking about the marketing version of the classic chicken-egg scenario. Which is more important: content or design?
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How to Create More Shareable Pieces of Content to Boost SEO
Here’s how tweaking your content to be more shareable on social media can help boost your SEO and reach the right audience.
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Why You Should Educate Your Audience 🧑🏻🏫
Here’s how you can focus on educating your audience to attract more visitors from different parts of the marketing funnel.
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The 5 Stages of Awareness + An Example 🐶🪥
Here’s an example of how to create content with every step of the customer awareness journey in mind, which creates stronger brand advocates!
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New Google Feature Alert 🚨
Google’s announcement of an update to Top Stories means that there are more opportunities for you to leverage your credibility to appear in search!
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