How a Landscaping Marketing Agency Can Help You Grow
Working with an experienced and effective digital marketing agency for landscaping companies helps your business attract more leads, increase your website traffic, and grow your brand.
Landscaping Partners Who Trust Us
SEO Services for Landscapers
Avalanche Creative is familiar with how to market a landscaping business. As a landscaping marketing agency, we have years of experience providing high-quality, customized SEO for landscapers and know how to build creative content that drives people to your services. Our team loves helping local landscaping companies get real, tangible results that will continue serving as long-term solutions that attract customers.
SEO Strategy Plan
Our SEO strategy plans are the building blocks of our approach to digital marketing for landscapers. We start by digging into the data of your website, researching your competitors, and learning more about your target audience. We’ll then use the information we find to develop a robust marketing strategy.
Content Writing
At Avalanche Creative, we make content for people, not search engines. Where most agencies will add content to your website just for the sake of it having content, our content is designed to reflect what your customers are searching for. This allows you to build consumer trust through well-researched content and attract your ideal customers as leads.
Web Design & Development
Along with the SEO strategies we develop for your landscaping marketing plan, our web design team makes attractive, easy-to-use websites that are built with SEO at the forefront. We design these sites to have an excellent user experience and drive your visitors to convert into leads or customers.
Technical SEO
As part of your landscaping digital marketing strategy, our SEO experts will analyze the back end of your website to make sure search engines can index its pages properly. We’ll also look for broken links and make sure your pages are loading quickly, all to improve your website’s ability to rank higher.
Local SEO
Local SEO is essential for attracting new customers within your company’s service area. We’ll research which keywords your customers in each area are using to look for landscapers and create content to serve their needs. We’ll also help you develop and maintain your Google My Business profile so your potential customers can find you more easily.
SEO Consulting
Our consulting services are beneficial for companies that can develop their content internally. The level of experience our digital marketing agency has will provide your team with guidance, assistance, and recommendations to help your marketing efforts pay off.
Performance Tracking & Analysis
The best way to know if your marketing efforts with us are working is to track and analyze their performance. We’ll track the metrics that matter most to helping your business grow, which demonstrates return on your investment and shows where we may need to adjust our strategy.
Download Our Industry Guide
Read through our industry guide on SEO for landscapers to learn how your company can develop its own marketing strategy to generate more leads.
Our Process
Keyword Research
Throughout our partnership, we’ll spend time identifying keywords that are relevant to your business and its goals. We may target keywords around specific services you offer, questions your customers ask frequently, and terms that are specific to your service area.
Competitive Analysis
Chances are, other businesses are vying for the same customers as you. As part of our competitive analysis, we’ll review which keywords they’re ranking for and how they’re doing it. The data we find will help us determine which parts of their strategy may work for your business—and where there may be opportunities to take advantage of things they haven’t thought to do yet.
Sitemap Planning
Your sitemap is the roadmap we use to help everyone involved in your digital marketing efforts understand the SEO strategy we’re using and how it will fit into your current website. We develop your sitemap based on the keyword data that will be most effective for your business goals.
Content Planning
The content strategy we develop for your website is based on our conversations with your team about your business goals, along with keyword data. From there, we create topics that are relevant to your customer’s needs. Expect to receive new topics every 90 days for your approval.
SEO Audits
We perform regular audits of your website to ensure that our strategy is working effectively. After all, what works for the first several months might be different from what you need after our first year of creating content for you. The data we find during these audits shows us how to respond to changes in your industry, competitors, and customers’ needs.
Ongoing SEO Strategy
If an SEO agency is offering you a one-size-fits-all package or a specific amount of keywords within a given period, that should be a red flag. Your strategy should change as your business continues to change, and our landscaping digital marketing strategies are custom-built for each client to reflect that. We’ll find the right balance of our services to help you get the best results for your budget.
Work With Our Landscaping SEO Experts
Ready to help your landscaping business grow in a long-term, sustainable way? Reach out to the team at Avalanche Creative to see what we can do for your business.
The Power of SEO for Landscapers
Better Leads
Our primary goal when we’re working with clients is to generate higher-quality leads who are more likely to become long-term customers. Some SEO companies focus their efforts on increasing traffic, but that shouldn’t be the whole picture—after all, you can’t pay your landscapers in traffic increases. Instead, we focus on driving the right traffic to your website so the leads you get will be more likely to buy your services.
Higher Visibility
The more you get in front of potential customers, the more likely they are to choose your services. Hiring a regular landscaping crew is a major investment, so it’s helpful to make people aware of your business and its positive reputation. Our SEO services for landscapers can get your business in front of more people and highlight your expertise and customer experience.
More Long-Term ROI
Where other types of marketing campaigns like pay-per-click advertising are more of a quick fix, SEO allows you to continue generating leads for potentially years to come. It gives you an organic way to improve your brand’s reach and show your landscaping expertise in your area.
The Avalanche Effect
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Case Studies
Superior Groundcover
Superior Groundcover is a company in Grand Rapids, MI that offers sand, soil, stone, bark & mulch installation services throughout Michigan and the Midwest. Avalanche has been providing web, SEO, and content services to Superior for 5+ years.
Landscaping SEO Packages
Let our experienced team do the work for you. We’ll take care of researching, planning, writing, and publishing for your SEO strategy. We’ll keep you informed with reports and ask for your feedback regularly, so you always know what’s going on.
This service starts at a minimum of $2,500/month. However, the cost will vary depending on the type of work we need to do and how fast you would like us to complete it. This package typically includes:
- Strategy planning
- Monthly ongoing SEO
- 1–4 content pieces (or more) published per month
We’ll lay the groundwork for your team and assist as needed, but the majority of the execution will be up to you. This option is great for companies with their digital marketing department that can take on SEO responsibilities.
Our plan for building a strategy is a $5,000 one-time payment that covers extensive research and key insights about your online presence. The cost of ongoing SEO content templates, reporting, and consulting can vary, but it is a budget-friendly alternative to our full-service SEO package. This package typically includes:
- Strategy plan
- Monthly SEO consulting & reporting
- 1–4 SEO content templates provided per month, with your team writing the content itself
Do you need some guidance on how to get the job done? Feel free to pick our brains with some SEO consulting work. This is a great option for businesses that already have a plan in place but want an SEO perspective.
Our SEO consulting fee is a flat rate of $150 an hour. Please keep in mind that we take on only a few consulting-only clients so we can focus our energy on providing value for our clients who need more intensive expertise.
Through our custom packages, you can get the services you need to make your website as effective as possible at generating leads. The cost of custom packages can vary from small custom amendments to aggressive full-service packages. Our custom services include:
- Web design
- SEO website migration
- CRO campaigns
- HubSpot management
- Web hosting
Grow Your Landscaping Service with SEO
Ready to generate more leads for your landscaping business? Reach out to the team at Avalanche Creative to talk about how we can help your digital marketing strategy.
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Frequently Asked Questions (FAQs)
Writing good SEO copy for your landscaping business is both an art and a science. No matter how you or your marketing team write, your focus should be on providing answers to your clients and ensuring that they can get the information they’re looking for quickly and easily. It also helps if you’re able to incorporate the keywords they use in their Google search into your content, while still keeping the content easy to read.
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