A Few Companies That Trust Our Team and Process
Our SEO Lead Generation Services
Get more of the leads that matter to you: emails, phone calls, free trials and demos, purchases, and more.
Any SEO company can get you more organic traffic. But what happens when that traffic reaches your website? Will they find a user-friendly website that makes it easy for them to close a deal with you? Will they find empathy-driven content that solves their problem? At Avalanche, we take a big-picture approach to SEO so that every step from strategy to execution fills your pipeline.
Keyword Research
We begin by diving into your industry’s terminology and jargon to uncover high-value, intent-driven keywords. Our targeted keyword research helps your site rank for the queries your customers are already making.
Here’s what our keyword research process involves:
- Evaluating each keyword group for SEO value and relevance to your business.
- Reviewing the SERPs (search engine results pages) for each keyword to determine what kind of page would best serve that keyword.
- Assessing whether searchers for each keyword are looking for the service your business provides.
- Prioritizing ready-to-buy clients with pages that speak directly to them.
Web Design
Our web team prioritizes clean designs that make it as easy as possible for your future customers to convert. We remove friction such as navigating to another page or clicking somewhere else to contact you. Our designs guide a prospective customer through the funnel to decide with elements like:
- Clear call-to-action (CTA) buttons that follow a customer as they scroll
- Contact forms embedded in the page
- Eye-catching, easy-to-read content layouts that encourage scrolling
Targeted Content & On-Page SEO
At Avalanche, writing good content isn’t a matter of just throwing words on your website and hoping they work. Each piece of content begins with research into your industry, audience, and what type of content will work best for each topic. Our writers become subject matter experts in your business and develop content that meets your potential customers where they are.
Our content team works closely with our SEO and web teams for a holistic approach that results in landing pages, blogs, and more that get you actionable leads.
Conversion Rate Optimization
Conversion rate optimization (CRO) campaigns help capture leads on pages that already perform well. They’re those little popups at the bottom of a web page that invite the user to take action.
At Avalanche, we take a targeted approach to CRO campaigns through ongoing monitoring of your website data. We don’t put a CRO on every page—we look for pages that have high organic traffic with low conversion rates and focus our efforts there. From there, we monitor and report on the data to make sure the CRO is driving lead conversion the way it’s supposed to.
Tracking & Analysis
The best SEO strategy in the world doesn’t matter if you don’t find out how it’s performing. When you work with Avalanche, you’ll have regular updates and in-depth looks at your SEO strategy’s performance to help you understand and capitalize on your results.
Using Google Analytics and Looker Studio, we create custom dashboards that report your organic traffic, conversions, most visited pages, and more. We constantly comb through your website data to find opportunities for optimization.
But conversions alone aren’t enough. We use HubSpot to track what happens after the conversion. Did the lead enter your sales pipeline? Did they close a deal or make a purchase? Whether you’re already using HubSpot or need to switch from your existing CRM, we can set up, manage, and report on your results.
Talk to Our Team
Start Here
Ready to get more leads and higher revenue? Our team builds SEO lead-generation strategies that work. Let’s turn your website into your best asset!
Why Work with an Lead Generation Works Company?
When you partner with an SEO lead generation company like Avalanche, you get access to experts who understand how to turn online visibility into competition-crushing results. We’re not just contractors working on your website—we’re your team now! Here’s what you can expect when you work with us.
Actionable, Organic Leads
Unlike paid ads that stop working as soon as you turn off the budget, SEO focuses on building organic traffic that keeps delivering over time. The leads you gain through SEO are people who are actively searching for your products or services to solve their problems, so they’re already more likely to convert.
Higher Marketing ROI
With SEO, every piece of optimized content works for you long-term. By targeting specific keywords and crafting an exceptional user experience, you’re not throwing marketing money into the void without hope of results. Instead, you’re getting real leads and conversions that maximize the return on every dollar you invest in your SEO strategy.
Is SEO Lead Generation Right for Your Brand?
Do you want to attract ready-made warm leads? Do you have a clear understanding of who your audience is and what they need? Are you willing to invest in a long-term strategy? If so, SEO might be just what your business needs. Talk to us and discover how our approach can align with your goals.
Industries
The markets where we have developed our expertise.
The Benefits of Local SEO Marketing Services
Improve Sales
Did you know that 76% of people who conduct a local search on their phone visit the physical location within 24 hours? Plus 28% of those searches resulted in a purchase. The more easily people can find your business, the more leads—and sales—you’ll have both online and in person.
Gain Local Authority
Every city and state has local stars that seem synonymous with their industry. With local SEO, your company can quickly become an authority that people turn to for all things related to your lines of business.
Rank for More Keywords
According to Google, 46% of searches have local intent. People are already searching for your services in your area—and they’re being directed to your competitors. That’s why you should capture this low-hanging fruit by investing in local SEO and turning those searches into leads.
What Our Customers Say About Us
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
Lead Generation Case Studies
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
North County Lawn Care
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
How Lead Generation Works with SEO
SEO is the secret sauce behind making your website visible to the people most likely to become your next customers. We align your content and website with what your audience is searching for, so we don’t just drive traffic—we drive the right traffic.
Creating Helpful Content
Search engines love content that solves problems, and so do potential leads. At Avalanche, we take a data-driven, empathy-first approach to content creation. Search empathy means we place ourselves in the shoes of your potential customers. We ask questions like:
- Who are your customers and what needs or problems are they trying to solve?
- How are the people you want to reach using search engines?
- What search queries are they making?
- What is the intent behind the keywords they’re searching for?
- What types of content are already ranking for those keywords?
From there, we take a multi-pronged approach to content creation following the digital marketing funnel:
- High-funnel content: This content builds brand awareness among your target audience. Types of content in this category are blog posts and how-to guides—content that offers resources or answers a question without directly selling your product or service.
- Mid-level content: Content in this category focuses on potential customers who are considering working with you. These are the people who are reading your service pages and case studies to make a decision, so that’s the type of content we prioritize for this stage.
- Low-level content: At the bottom of the funnel, your customer is ready to close the deal! This is where all the other content we wrote has been leading. Here, customers are most interested in pricing pages, contact information, or any other page to steer them to a conversion.
By focusing on different parts of the funnel, we create engaging blog posts, guides, service pages, and product pages to help attract website visitors who are actively searching for someone with the expertise you have. These visitors are already warm leads and are primed to engage with your brand.
Driving Conversions
SEO isn’t just about getting people to your website; it’s about keeping them there and encouraging them to take action. Optimized landing pages, clear CTAs, fast load times, and mobile-friendly designs all work together to turn clicks into conversions, sign-ups, or sales.
What does an optimized landing page look like?
- Strong design: An effective landing page prioritizes a simple, distraction-free layout, high-contrast colors, eye-catching CTAs, and concise content. At Avalanche, our web and content teams closely collaborate to create page designs that clearly direct your customers where to go.
- High-quality images: A good landing page includes clean, relevant photos and graphics. It’s always a good idea to invest in professional photography, particularly for products and staff pictures. Poor-quality stock images or AI-generated images run the risk of making your brand look low-budget and untrustworthy.
- Review modules: Statistics show that 77% of consumers specifically look for websites that have ratings and reviews before making a purchase or hiring a service. The Avalanche web team can help you add a review module to each landing page to help move leads farther down the funnel.
- Customer stories: Also known as case studies, these narratives explain how your company solved a problem for a customer. They are especially valuable for bridging the trust gap between what new visitors believe about your brand and what you’re trying to sell. Don’t just say you’re the best at what you do—prove it.
Above all, a solid landing page focuses on your users’ experience with your website and meets them where they are. When you focus on UX and intent, conversions naturally follow.
Let's Get Started
We can help you determine if a local SEO strategy is right for you. Reach out to the team at Avalanche, and we’ll walk you through each of our services and how they can help you generate leads and increase revenue.
Frequently Asked Questions
Can SEO generate leads without paid ads?
Yes! Paid ads can complement an SEO strategy, but organic search on its own can drive high-quality leads by focusing on a well-optimized website with valuable content.
Do I need ongoing SEO to keep generating new leads?
How long does SEO take to start working?
Does Avalanche also offer local SEO?
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