This is How to Actually Use Keywords for SEO

Before I lived and breathed SEO, I hated keyword lists.

“What in the world am I supposed to do with this?” I would ask.

Seriously, look at the keyword list below. It’s overwhelming!

Sure, it’s great to know that people are searching for what I have to offer and how many times per month they do, but taking a list of keywords and making it actionable can be confusing.

Well, I recently decided to start working on a guide on How to Use Keywords (link to the full article I published last week).

If I’ve done my job correctly, you should be able to read through this guide and

1. Learn how to do keyword research, identifying searcher intent, then
2. Organize keywords into groups/topics, then
3. Begin to create content that covers those topics well and fulfills intentions.

Now, I’m going to be tweaking that article over time because a good SEO strategy (in my opinion) uses the approach of Build > Measure > Learn;

• Build (publish a piece of content on your site).
• Measure (determine how that piece is performing over time).
• Learn (identify/theorize ways to improve that piece).
• Repeat.

That’s it. Now go and take your old keyword lists, read this guide, and start driving more qualified traffic to your website!