Stuffing Is for Dinner, Not for Keywords

Hi friend,

Sandra from Avalanche here. Before you start trying to roast that turkey (I’m looking at you, Lance), let’s talk about some things you should know about SEO in that sweet spot between Thanksgiving and Christmas.

SEO Strategies for the Holiday Shopping Season

If your organization relies on holiday business between Thanksgiving and Christmas, these tips may help you boost your sales, donations, or anything in between.

• Add holiday-themed keywords to your SEO content plan, such as “Black Friday service deals.”
• Create content with tips that are relevant to the services you provide this time of year, such as landscape winterization.
• Plan ahead. Get that set of Christmas keywords ready and create content based on their intent.
• Create a dedicated landing page for your holiday deals so visitors can get all the information they need in one spot on your site.
• For a slightly different approach, bring on the holiday spirit by focusing part of your keyword strategy on Giving Tuesday.
• As always, gather data throughout the season and analyze it as you go for results you can feast on later.

These pointers are just as applicable now as they would be during other times of the year, particularly if you have promotions around Valentine’s Day, Easter, Memorial Day, or anything in between.

What NOT to Do with SEO During Thanksgiving

As with any SEO strategy, there are some things you just shouldn’t do for any type of holiday-oriented campaign.

• Don’t scramble to get a last-minute blog in place just because it’s Thanksgiving—if you’ve done it already, great! If not, start planning for the months ahead.
• Stuffing is for dinner, not for keywords.
• Don’t let your load speed get slow enough to use it as a timer for when the potatoes are done.
• Just like that turkey you’ve hopefully worked on all week, never set your campaign in place and forget it. Be ready to make small adjustments to your SEO strategy as the weeks or months go on.