Should You Invest in SEO?

Today I’m going to help you answer the question, “Should I invest in SEO?”

If you used the decision-tree above, congrats! You now should know whether or not SEO is worth investing in.

Okay, it’s not quite as easy as following this simple decision-tree.

Some of these questions beg deeper questions and you need to get the answers from other people you work with.

Here’s how to get to a more confident answer:

1. Do customers currently use search to find your product/service?
   It’s as simple as Googling what you think they might search for and then determining if those results are relevant. At least, that’s the start. You can go further with a little keyword research.
2. Can you invest in SEO without harming your other marketing investments?
   If you can’t afford to spend what it costs to develop and execute a good SEO strategy without shutting down the business or reallocating budgets from other proven channels, it might not be the right move at this time.
3. Will the investment result in increased revenue?
   Take your 12-month SEO and content budget total and ask, how many customers do we need in order to have this pay for itself in 12 months? If it doesn’t seem feasible, then don’t do it. If it’s as simple as a few new customers and there’s evidence that they search for your products/services, it’s probably worth it.