Publish Over Perfection
Category: Search Engine Optimization | Tags: SEO, avalanche email, content marketing, seo analogy
Learn More and Subscribe to The Avalanche Weekly Email
Today I’m talking about publishing over perfection.
On my desk is this classic “Michael Scott” quote.
I love it because it’s a good reminder to laugh and not take work too seriously.
But also: take more shots.
I’ve missed a heck of a lot of shots because I didn’t take them and I’ve missed a lot that I did take.
But, I’ve only been able to learn from the ones that I did take.
This year I’m encouraging you to take more shots – specifically with your website.
Take more shots and you’ll learn faster how to score with your website.
Far too many times I’ve seen a failure to score and get meaningful results from websites because people aren’t taking the shot to publish more helpful content to their website and optimize over time.
Instead, they spend their time on the court, dribbling around, passing it off from person to person, but they don’t shoot their shot.
The only way for you to get good at scoring is by taking more shots.
Your website and search engines are forgiving.
You can always and should always make them better over time by taking more shots.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
🏔️ Stop Tuning the Race Car That Won’t Win a Race
Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.
🏔️ Earning Preference > Tracking Visibility
Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…
What’s the Best CMS for Landscaping Businesses?
Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.
🏔️ AI & Basketball
AI can generate content, but can it win the game? Learn why outputs ≠ outcomes in digital marketing, and how to use AI like a pro.
Grow Visibility Like You Grow Lawns with Local SEO
Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.