Marketing Tips for Landscapers and Lawn Care

Hi there,

Welcome to the first issue of The Landscaper’s Toolbox!

You’re getting this because at some point in the past, you opted in for something on Avalanche Creative’s website.

Twice a month I’ll send you this email and it will include:

• A great landscaper marketing example you can steal/be inspired by.
• A video of me providing a landscaper website teardown.
• Actionable things you can do to generate more landscaping leads.
• Our company has grown by giving away great tips.

I want you to get more leads and improve your landscaping business because you read this email.

Feel free to unsubscribe if you’re not interested in growing your marketing knowledge.

Who is Lance and Who is Avalanche Creative?

I’m Lance Beaudry – I started Avalanche Creative after a summer of working for a family friend’s landscaping company.

Weeding and laying down mulch wasn’t for me.

Instead, I wanted to help landscaping companies get more leads so they could grow.

10 years later, Avalanche Creative is an agency with 15 employees that provides website and SEO services that generate leads for landscaping and lawn care companies (amongst other local service companies).

Here’s a picture of me and my family from a few months ago when we had two children under 2 years old. Yes, life is full.

Landscaper Marketing Example

OneAbode in San Francisco has a scroll-stopping hero section on their website:

Why I Love It

The colors pop. They show more than they tell and that says a lot.

The rest of their website could use some more helpful content if they want to attract more inbound leads, but beautiful imagery like this will make visitors stay a while longer – increasing their new business opportunities.

Landscaping by Terra Website Teardown

Watch me break down Landscaping by Terra’s website.

In this video, I show you what Terra shows up for in Google search results and why. You’ll learn a little more about how to get your website more visible in Google.

Action Items

• Get custom photography. People are smart. They know the difference between stock photos and your own photos.
• Create dedicated landing pages for each of your services (the video above tells you why).