Knowledge vs Wisdom in SEO
Category: Search Engine Optimization | Tags: Content Strategy, SEO, avalanche email, seo analogy, strategy
Learn More and Subscribe to The Avalanche Weekly Email
Today I’m talking about the difference between knowledge and wisdom and why wisdom is crucial in the SEO game.
Knowledge is knowing that a tomato is a fruit.
Wisdom is knowing that a tomato doesn’t belong in a fruit salad.
Wisdom is applied knowledge. Without wisdom, all you really have are facts without function. Knowledge alone is good for a trivia night, not for getting meaningful results through marketing.
SEO Wisdom from Google
John Mueller, Google Search Advocate at Google – the go-to guy for understanding how Google search engines work – tells us to use wisdom, not facts to make decisions that will improve your search visibility.
No software can do SEO for you (or make the decisions for you). Software and facts can help you make better decisions, but it’s the experience that will get you what you’re looking for.
Experience comes with time + trial and error. Never stop learning and applying what you’ve learned to your website.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
How To Show Up in Gemini (And Win More Local Jobs)
Show up in Gemini when homeowners search for landscaping services. Build the right signals on Google and your website to win more qualified local jobs.
How to Run Google Ads for Landscapers: A Complete Guide
Learn how to set up Google Ads for landscapers, attract qualified leads, and win more local jobs with this step-by-step guide.
🏔️ Watering > Planting New Seeds
Your next marketing win may already be on your site. Learn how to optimize existing pages for better rankings, traffic, and results.
The Recipe vs. The Meal
Your customers buy the experience, not the product. Discover a simple way to shift your message from ingredients to the full meal.
🏔️ Hook, Line, and Sinker 🎣
Use this fishing framework to turn your posts into stories that capture attention, create tension, and inspire action from your audience.
🏔️ Avoid Everything That Doesn’t Move You Forward
Stop chasing shiny tools and refocus on what moves your marketing toward the end zone. Simple steps to cut noise and make steady progress.