An Example of How Modular Homes SEO Works
Before we get into the details, let’s set the scene so you can see why SEO is so essential for companies in the modular home industry. Picture this: You’re part of a young family looking to buy the home of its dreams near Oshkosh, WI, and you’ve heard about modular home construction in passing, so you decide to look up more information about it on Google.
These are the results for “where to buy a modular home near me” for that area:
There are immediate, localized search results available on page one of Google, with a map, listings for individual modular homes, and local dealerships.
After these listings is the “People also ask” feature, which lists other questions that people ask Google relating to this query, including whether it’s cheaper to buy modular.
Think about the type of person that would search for this. They’re probably starting their home-buying journey and are looking for potential dealers who can help them find a home just for them!
Google understands that people are unique. Its goal is to offer a resource that best matches who they are, what they need, and their intent.
Find out how your company can bring valuable traffic to your website through evidence-based SEO for modular home dealers and manufacturers.
Why SEO for Modular Companies?
Short answer: Because it works and has the results to prove it.
People use search engines every day to find answers and solutions to their problems and goals. According to the National Association of Realtors, 95 percent of buyers in 2021 used the internet to search for properties when looking for a new home. That number has only increased since then.
People use the internet as a tool to learn more about their options with manufactured and modular homes, too. This helps you stand out not only from other modular home dealers but also from traditional realtors who may be vying for your buyer’s attention as well.
How to Use Empathy to Market a Modular Homes Website
The secret to successful marketing for modular home builders and dealers is to identify the problem your services solve. From there, you can educate your customers on what makes your services different and how they solve their problems.
When we work with modular home dealers and builders, we always tell them to focus on their customers first and foremost. Knowing and caring more about your customers than your competitors is one of the keys to successful digital marketing. Here are some of the best ways to put that idea into action:
- Providing answers to common questions: Providing an FAQ about modular home buying can make a huge difference in being able to build credibility with your customers.
- Offering multiple ways to find information: Some people prefer videos and photo tutorials, while others prefer written content, and others like learning through live chat.
- Creating a content strategy around customer needs: This might involve surveying your past customers or looking at what led them to purchase their home from you in the first place.
- Updating your website regularly: Adding new and relevant information about modular homes to your website allows your customers to learn more and shows them that you care about their needs.
SEO Strategies and Tactics for Modular Home Businesses
SEO for modular homes relies on a range of strategies and tactics to be successful. Whether you’re a dealer or a manufacturer looking for more dealership partners, this is a breakdown of everything you should know about SEO for modular and manufactured homes.
What Is SEO for Modular Homes?
Search engine optimization (SEO) is the practice of improving your website’s content, authority, and structure so people are more likely to see it when they search for modular home builders and dealers like you.
For modular homes, SEO usually requires a multi-pronged approach that keeps your website updated with the most important information and makes your website easier for people to use. These are just a few of the strategies and tactics we recommend.
On-Page, Off-Page, & Technical SEO
Most tactics generally fall into three separate but essential categories: on-page SEO, off-page SEO, and technical SEO.
On-page SEO largely refers to the content of your website pages. Some common examples of improving on-page SEO include adding relevant keywords to the copy on your pages, page titles, headings, meta descriptions, and other signals that tell Google about what’s on your site.
Off-page SEO encompasses the activities you do outside your website in order to increase your site’s search engine rankings. Some common methods include building backlinks, encouraging reviews on third-party sites, and increasing engagement on social media platforms.
Technical SEO, on the other hand, tends to occur on the back end of your website. Some strategies under this umbrella include using an SEO-friendly structure for your website, improving website security, and making sure your pages are accessible to users and search engines.
Meta Titles and Descriptions
Meta titles refer to the title that appears on each individual page or post on your website in search. These are generally considered a type of HTML attribute when you’re publishing a page. Optimizing these titles with your target keywords where it makes sense can make a difference both in how search engines view your pages and how people interact with them when they come up as a result.
Meta descriptions or page descriptions are another HTML attribute that provides a summary of a page or post’s content. These can also be optimized for the search engine results page, but Google will often manipulate them for certain search terms.
Keyword research is an essential part of SEO. Using a reliable keyword research tool is imperative to identifying quality keywords, identifying user intent, and determining your overall content and SEO strategy.
Keyword research can and should help you get an idea of how big the market is for your modular home dealership. It plays a crucial role in determining if pursuing certain keywords is worth the investment for your business.
Page Load and Mobile-friendliness
Chances are, your customer may be using their mobile phone or tablet when they find your modular home dealership. Google uses mobile-first indexing, which makes your site more favorable if it’s mobile-friendly.
Even more, it’s essential for your website to have a fast load speed. If you’ve ever had to wait more than a few seconds for a webpage to load and ended up clicking away because of it, you know why this is important. Google is more likely to promote sites that load quickly as part of its preference for good user experiences.
Good web design can be challenging, especially if you’re not familiar with CSS or coding tools. Whether your users are trying to learn more before they invest in their first home or they’re about ready to buy a lot model from your dealership, it’s essential to make it easy for them to find what they’re looking for.
One common method of optimizing with web design includes making navigation as easy as possible. While we don’t recommend following what UX designers call the “3-click rule,” this can mean the difference between your users choosing your services or getting frustrated and going to a competitor’s website instead.
Link building is the process of building relationships with other legitimate websites, including blogs and directories, so they will provide links back to your own site. The process can take time, but it can make a massive difference in how your website pages rank on search engine results pages (SERPs), where your customers will see you among the top websites.
There are several reasons social media is a vital part of any SEO strategy. Not only does regular publishing on social channels allow you to drive traffic back to your website, but it’s also an excellent way to add valuable backlinks that search engines will recognize as legitimate.
Local SEO is essential for modular home dealers, especially if you only operate within a specific service area. By optimizing your site for a local audience, it becomes easier for people to find your business quickly and easily when they need it the most.
Some common methods for improving local SEO include:
- Creating a Google My Business account
- Mentioning your service areas on your website, including specified location pages
- Ensuring your business is included in local real estate directories
Content Marketing for Modular Homes
Why would we bring up content marketing in a guide about SEO? Because you really can’t have one without the other—SEO and content go together like a good foundation and your customer’s dream home.
Your brand’s content marketing strategy should begin with keyword research, just like your SEO strategy. Here’s how we approach the research process for modular home builders and buyers trying to get a leg up with digital marketing.
How to Identify Content Marketing Ideas
We typically recommend letting data be your driving force when you’re pulling content marketing ideas for a broader strategy.
Talk to Your Customer
You might know less than you think about how your customer looks for information on buying or leasing a modular or manufactured home. Start by surveying past homebuyers to get more information about who they are and how they think.
Do Keyword Research
Using keyword research tools can help you find more relevant keywords that your customers are using to search. This can also be a great source of ideas for different topics and subtopics relating to the manufactured and modular homes you offer, as some of the most robust SEO tools will also show the questions people ask Google.
Create a Shortlist
This is just as important here as it is for your SEO strategy. Not every single keyword you find in your keyword research will be relevant to your customers—or your content strategy. Some might also have relatively low monthly volume, but be more likely to attract hot leads. Based on the keywords you found and your current and future business goals, pare down your list of target keywords to focus on the ones most relevant to your needs.
Look at Content Types in SERPs
Your target audience might not just be looking for written answers. They also might be looking for videos, guides, or listings that can show them what to expect when purchasing a modular home, the benefits, and the types of homes you might offer. Consider offering 3D tours of your units, videos of the home-building process in action, and other content to help them find what they’re looking for.
Our SEO Services: Websites That Increase Traffic & Conversions
At Avalanche Creative, we know that attracting traffic to your website from search engines can be challenging. There are moving parts that require constant attention and maintenance. That’s not even factoring in the quality content you should contribute to it regularly. After all, writing great, authoritative content takes time, and it can be months before you even start to see the fruits of your labor.
However, creating content is well worth the time investment when you have a solid SEO and content marketing strategy as your foundation.
That’s where we come in. At Avalanche Creative, we specialize in providing data-driven modular home SEO services and content marketing plans that can bring qualified leads to your website.
Message us today to learn more.
Evidence-based Modular Homes Marketing
At Avalanche Creative, we create evidence-based, easily executable search engine and content marketing plans for the modular home industry. Our process takes the mystery out of marketing for modular home dealers and provides a bulletproof plan for executing an SEO and content strategy that drives more traffic and qualified leads, and builds your brand authority.
Our modular home SEO services mitigate the risk of a bad investment in search engine optimization. We reduce these risks by researching and planning more thoroughly than anyone else. We also make sure your SEO and content marketing plan is viable for your manufactured and modular home company. Reach out to us today.
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