Home Services Marketing Agency
More Leads.
More Revenue.
No Guessing.
We take ownership of your website’s performance and build the trust signals that make you the clear choice where your customers search.
The Avalanche Effect: When Growth Becomes Unstoppable!
A Few of the Companies Who Trust the Process
Why Avalanche?
We turn your website into your best business developer.
Avalanche is a website performance marketing agency built to help service-based businesses get found by the right people.
Here's how we do it:
If you’ve been burned before or you’re shopping for someone who can actually explain how they'll get you more leads, you’ll like how we work.
How We Make the Magic Happen
Our proven approach combines strategic content creation with what we absolutely won't do.
What Happens When It Works
You won't exclusively rely on word of mouth to grow
Your sales team starts every day with warm leads
You finally know where your marketing dollars are going
The Avalanche Effect
How We Quadrupled Organic Traffic for ADAS Depot in Less Than a Year
How We Helped HR Collaborative Rank for 70% More Keywords
How We Took This Insurance Powerhouse to the Top of the SERPs
How We Helped Polish This Local Cleaning Company's Website
How We Helped This Software Solution Generate 20,000+ Users a Month
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
Search everywhere. Serve one.
Our Process
Evidence-based strategies. Empathy-built execution. All to grow your business.
2019-01-01
Map the Buyer Journey
Pinpoint the exact moments and channels where your decision‑makers
search and spend time.
2019-01-01
Build a Content Library
Organize web page experiences so both humans and AI assistants surface
the right answer (YOU) instantly.
2019-01-01
Multiply Reach with AI-led Repurposing
Turn every core topic into channel‑native formats (ChatGPT‑ready FAQs, LinkedIn posts, etc.).
2019-01-01
Measure & Iterate
Unified reporting shows which platforms drive qualified traffic, leads, and
revenue so we can double‑down where it counts.
No shortcuts, just a custom search-first strategy built around getting you in front of your next customer + achieving your business goals. Oh, and it's backed by our battle-tested playbook.
Ready to see what's possible?
Get a no-cost, no-selling, performance audit with Lance and Keelie.
We'll identify the untapped potential of your online reputation.
Partners in Growth
The Team You Want On Your Side
When you work with Avalanche Creative, you’re not just buying SEO—you’re investing in our experience, our judgment, and our ability to guide you toward real growth.
Here’s what that means:
We take seriously the fact that you came to us because you want answers you can act on. So you won’t get stuck in meetings (well, maybe a few). You’ll get a team that finds opportunities and acts fast without forgetting we work for real people, not algorithms, marketing execs, or faceless corporations.
In short, when you hire Avalanche, we become your team.
A Match Made in Grand Rapids
We’re based in Grand Rapids, Michigan, and proud of it. But we don’t focus solely on our own backyard. We work with home service companies all over the U.S.—literally from coast to coast.
No matter where you are, our research-backed strategies can bring you more qualified leads from search. We know because we’ve done it before. So let’s build you a lead engine that runs while you work.