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Attract & Convert
More Website Traffic

Avalanche Creative helps you identify opportunities and achieve results through evidence-based content marketing, SEO, and web development.

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Superior Groundcover

Superior Groundcover is a sand, soil, stone, bark & mulch installation company in Grand Rapids, MI. We increased their website leads by over 1,000% in less than one year from SEO. 

seo traffic increase

What People Say

Client testimonials.

Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.

Titus Kamps

Superior Groundcover

Avalanche has been incredible to work with! They are experts in SEO and WordPress, but they have done so much more for us. They have personally taken the time to not only learn our business and do the work but also to educate us on the complexity of these new tools. We would recommend Avalanche to anyone looking to take the next step in growing their business through the web. It has been well worth it!

Jeff Cousins

Kraft Business Systems

Avalanche Creative was a dream come true. I hired Avalanche and was instantly reassured that this was a good move. They responded to my message within minutes and had a plan to migrate my site that day. I was in a bit of a bind and needed them to complete the task, thinking 2-3 weeks would be a short timeline. They had the site up and running in 3 days. Wow!!!! Couldn't be happier, the site is beautiful, easy to navigate and better than the preexisting. Thank you again, I'm a forever customer!

Natalie V.

We're On a Mission

To Care More

One of our core values is to care more. We do this is by removing the mystery behind SEO through education. We'll help you understand SEO and content strategy better than anyone else so you can make the best decision for your organization. 

Our Process

Be people focused and results will follow.

  • Understand & Empathize

    We develop a deep understanding of your customer. What are their pain points? What excites them and motivates them? How do we get obsessed with helping them?

  • Build & Innovate

    We build something awesome for your target customers. We offer your customer a truly irresistible digital experience and solution. Something that challenges, disrupts or innovates the status quo of your industry.

  • Measure & Repeat

    We can't improve what we don't measure. Together, we define success and measure results. We learn from mistakes, but we mitigate risks early on. We repeat the process, growing with you over time.


What we do to get your organization results.


Helpful content for your journey to the top.

All Posts
  • All Posts
  • Search Engine Optimization
  • Shopify
  • WordPress

How To Do A Competitive Analysis For SEO

This is how to do a competitive analysis for SEO. It is a step by step keyword research method that will show you your competition’s rank and how to outrank them.

Local SEO Checklist

There are hundreds, if not thousands, of little things you can do to improve your local SEO. It can be daunting. We’ve put together a more simple list that should not be viewed as a complete list, but, does contain some of the biggest, most important local SEO items to address for your business.

Local SEO Content You Need to Have on Your Website

Here is a quick win for a little boost in search engine optimization for local service-based business.

Let's Get You To The Top

Find out if we can help your organization achieve results.

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Lance has been incredible to work with! He is an expert in SEO and WordPress, but he has done so...
liam crystler
Lance is fantastic! He does great work and is a pleasure to work with.
Waterfront Inn The Villages
Lance was great to work with, knowledgable and personable. I love my new website- exactly what I was looking for....
Amy Pottenger
Working with Lance has been a breath of fresh air. Lance has a keen eye for design and is easy...
Marty Chaskin
Lance is a gifted web developer. He has a great talent for design and understanding the vision and detail you're...
Kevin Hassid