Contractors
SEO for Contractors
Book More Jobs Without Chasing Them
You focus on your customer projects. We’ll get you more of them.
You're Not Just Competing on Craftsmanship
Your work might speak for itself, but only if people find it. When someone searches “remodeler near me” or “plumber in Grand Rapids,” you need to show up…before your competitor does.
Avalanche helps contractors get found anywhere people search online and turn that traffic into booked jobs. Because a clean, optimized website helps your future clients feel confident they’re hiring the right pro even before they talk to you.
SEO isn’t a buzzword or a random marketing expense, and it’s only one piece of digital marketing for contractors—but it’s the one that keeps working long after you stop paying for ads.
Why SEO Matters for Contractors
What You Get With Contractor SEO
SEO for Contractors
Who We Help
Our contractor SEO services are built for:
- General contractors who want more local leads
- Remodelers looking to land higher-value projects
- Electricians and plumbers who want steady calls
- Restoration companies, flooring installers, and more
Whether you’re looking for general contractor SEO or something more niche, we’ve got you covered. If you build it, we help people find it.
Our SEO Process
01
Audit & Research
What we do: Analyze your current site, competitors, the neighborhoods you serve, and how your potential customers are searching for your services.
What you get: A clear picture of what your site is doing well and what’s holding it back, plus how to fix it.
02
Strategy & Planning
What we do: Develop a technical SEO, local SEO, and content strategy that’s tailored to your services, seasonality, and target cities.
What you get: A marketing plan that aligns with your busy season and top services, not just whatever some guy on LinkedIn said you needed.
03
Content & Optimization
What we do: Build pages that answer what your customers are searching for, from remodeling and rewriting to drywall and design.
What you get: Content that shows up, sounds human, and gets the phone ringing.
04
Tracking & Improvements
What we do: Monitor performance and make smart updates to keep your traffic, rankings, and leads growing month over month.
What you get: A site that keeps getting better without you lifting a finger.
Real Results From Real Clients
Superior Groundcover
Over 5,000 Leads Generated!
Superior Groundcover
5,000 total leads generated. 4,000 being organic.
767 page 1 ranking keywords
Jobson Roofing
Total Engagement Rate Soared 39%
Jobson Roofing
17% increase in organic traffic singe last year (July - Dec 2023)
39% increase in the total engagement rate
North County Landscape Co.
How We Grew Traffic by 53% Without Spending Money on Ads
North County Landscape Co.
37% of Their Leads Come From Organic Search
308% More Organic Leads During Their Busy Season (Feb-June 2025) Than the Previous Year
Frequently Asked Questions
It gets your company in front of people actively searching for your services. That means more qualified leads and fewer wasted marketing dollars.
You’ll usually start seeing traction in 3–6 months. The longer you stick with it, the better it gets.
Nope. We can work with what you have, and we’ll be upfront with you if you’d be better served by a rebuild.
Absolutely. That’s the heart of SEO for contractors: creating content that ranks and converts.
SEO and Google Ads do two different things:
- Pay-per-click ads are great for quick wins. If you need more leads yesterday, ads can be a shot in the arm. However, they stop working when your budget runs out or you turn the campaign off.
- SEO is better for long-term, sustainable, compounding growth. Even after we stop working together, your strategy will keep working and become more cost-effective over time.
So SEO and Google Ads make great playmates, and sometimes we use both at the same time for our clients.
No, but it supplements them. SEO makes sure your name shows up even when someone doesn’t have a neighbor to ask for a recommendation.
Not unless you want to be. We take the reins and keep you in the loop without eating up your calendar.
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