SEO for Modular Construction
An effective SEO and digital marketing agency can help your modular construction company attract more leads, add more value to your website traffic, and grow your brand in meaningful ways.
SEO Services for Modular Construction
Avalanche Creative has years of experience helping modular construction companies market their business, both within the residential and commercial industries. As a modular construction marketing agency, we provide high-quality, customized SEO for modular builders and know how to build creative content that helps you find more customers organically. Our team loves to help modular construction companies get real, tangible results that serve as long-term solutions for attracting prospective homebuyers.
SEO Strategy Plan
Our SEO strategy plans are the building blocks of our approach to digital marketing for modular builders. We start by digging into the data of your website, researching your competitors, and learning more about your target audience. We’ll then use the information we find to develop a robust marketing strategy.
At Avalanche Creative, we make content for people, not search engines. Where most agencies will add content to your website just for the sake of it having content even if it’s not helpful, our content reflects what your modular construction customers are searching for. This allows you to build consumer trust through well-researched content and attract your ideal customers as leads.
Web Design & Development
Along with the SEO strategies we develop for your modular home marketing plan, our web design team makes attractive, easy-to-use websites that are built with SEO at the forefront. We design these sites to have an excellent user experience and drive your visitors to convert into leads or customers.
As part of our modular construction marketing methods, our SEO experts will analyze the back end of your website to make sure search engines can index its pages properly. We’ll also look for broken links and make sure your pages are loading quickly, all to improve your website’s ability to rank higher.
Local SEO is particularly important for modular construction companies that operate within specified service areas or states, or who are trying to expand their business within those areas. We’ll research which keywords your customers in those areas are using to learn about modular buildings and create content to serve their needs and answer your questions. We’ll also help you develop and maintain your Google My Business profile so potential customers can find you more easily.
Our consulting services are beneficial for companies that can develop their content internally. The level of experience our digital marketing agency has will provide your team with guidance, assistance, and recommendations to help your marketing efforts pay off.
Throughout our partnership, we’ll spend time identifying keywords that are relevant to your modular construction company and its goals. We may target keywords around specific services you offer, questions your customers ask frequently, and terms that are specific to the areas you serve.
Chances are, other modular building suppliers and dealers are vying for the same customers as you. As part of our competitive analysis, we’ll review which keywords they’re ranking for and how they’re doing it. The data we find will help us determine which parts of their strategy may work for your business—and where there may be opportunities to take advantage of things they haven’t thought to do yet.
Your sitemap is the blueprint we use to help everyone involved in your digital marketing efforts understand the SEO strategy we’re using and how it fits into your current website. We develop your sitemap based on the keyword data that will be most effective for your business goals.
We’ll develop a content strategy for your website based on our conversations with your team about your business goals, along with our findings about keyword data and your competitors. From there, we create topics that are relevant to your customer’s needs. Expect to receive new topics every 90 days for your approval.
We regularly audit your website to ensure that our strategy is working effectively. After all, what works for the first several months might be different from what you need after our first year of creating content about your business. The data we find during these audits shows us how to respond to changes in your industry, competitors, and customers’ needs.
Ongoing SEO Strategy
If an SEO agency is offering you a one-size-fits-all package or a specific amount of keywords within a month or a quarter, that should be a red flag and a sign you need to look elsewhere. Your strategy should change and grow alongside your business, and our modular construction digital marketing strategies are custom-built for each client to reflect that. We’ll find the right balance of our services to help you get the best results for your budget.
Start Generating High-Quality Leads
The Power of SEO for Modular Construction
Some SEO companies focus their efforts on increasing traffic, but that shouldn’t be the whole picture—after all, you can’t pay your builders in website traffic. Our primary goal when we’re working with clients is to generate higher-quality leads who are more likely to become long-term customers—and more of them. Instead, we focus on driving the right traffic to your website so the leads you get will be more likely to buy or lease your modular buildings.
Increased Brand Authority
A well-executed SEO strategy enhances your modular construction company’s brand visibility and reputation organically. When someone is searching for options for their new home or business, trust is invaluable. A strong, authoritative online presence can help you build that trust with both audiences.
Better Informed Customers
Your website is a salesperson that never sleeps. By providing clear, concise information about purchasing or renting modular buildings, you allow them to become more informed about your products on their own terms, leading to a better customer experience and a faster sales process.
The Avalanche Effect
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“We are still early in our engagement. All of the work and interactions we’ve had so far have been excellent and we can see steady progress being made! We are regularly adding new SEO-rich content to the site that will bring more organic traffic, and the team has been able to create everything in a way that blends seamlessly with our brand.”
“We have been working with Avalanche Creative for several years now and could not be more pleased. They have taken the time to get to know our business and understand the needs of our customers. From the initial design of the website to our ongoing SEO campaign, Avalanche has always excelled. We look forward to partnering with Avalanche in the years to come as we take our business to the next level!”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
“They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“We reviewed several different companies before selecting Avalanche for our website revamp project. Avalanche took great care in making sure this new site represented our relationship-based agency in the marketplace. They kept us on track for launching by the deadline, and they were very responsive to our requested changes. I would highly recommend them to anyone looking to effectively and professionally represent their brand online.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
Modular Construction SEO Packages
Let our experienced team do the work for you. We’ll take care of researching, planning, writing, and publishing for your SEO strategy. We’ll keep you informed with reports and ask for your feedback regularly, so you always know what’s going on.
This service starts at $2,500/month. However, the cost will vary depending on the work we need to do and how fast you would like us to complete it. This package typically includes:
- Strategy planning
- Monthly ongoing SEO
- 1–4 content pieces (or more) published per month
We’ll lay the groundwork for your team and assist as needed, but the majority of the execution will be up to you. This option is great for companies with their digital marketing department that can take on SEO responsibilities.
Our plan for building a strategy is a $5,000 one-time payment that covers extensive research and key insights about your online presence. The cost of ongoing SEO content templates, reporting, and consulting can vary, but it is a budget-friendly alternative to our full-service SEO package. This package typically includes:
- Strategy plan
- Monthly SEO consulting & reporting
- 1–4 SEO content templates provided per month, with your team writing the content itself
Do you need some guidance on how to get the job done? Feel free to pick our brains with some SEO consulting work. This is a great option for businesses that already have a plan in place but want an SEO perspective.
Our SEO consulting fee is a flat rate of $150 an hour. Please note that we take on only a few consulting-only clients so we can dedicate our energy to providing value for our clients who need more intensive expertise.
Through our custom packages, you can get the services you need to make your website as effective as possible at generating leads. The cost of custom packages can vary from small custom amendments to aggressive full-service packages. Our custom services include:
- Web design
- SEO website migration
- CRO campaigns
- HubSpot management
- Web hosting
Talk to Our Team
We’re always eager to help modular building companies by providing strategies that help them find more customers. Reach out to our team to learn what the healthcare SEO experts at Avalanche can do for you.
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Frequently Asked Questions (FAQs)
Typically, it takes several months to start seeing concrete results once you start working with a modular construction SEO agency. Sometimes, our team can identify low-hanging fruit to help you start ranking for keywords that are relevant to your business, but it normally takes time for Google’s algorithm to recognize your efforts and rank your pages higher in search results.
On the other hand, the nice thing about SEO is that once you have a page ranking highly, you can usually keep your brand in that position for a long time.
SEO for Modular Homes: A Complete Guide
Whether you’re a dealership or a manufacturer, it’s becoming increasingly important to understand the inner workings of SEO for modular homes. This guide breaks down what to expect when developing SEO and content marketing strategies so you can get the best possible results.