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North County Lawn Care: Case Study

How We Grew Traffic by 53% Without Spending Money on Ads

North County Lawn Care works with Avalanche to consistently generate more qualified leads. Through strategic additions and edits to their existing website, we’re helping them show up higher in search results where it matters; leading to more revenue.

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The Client

North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism.

The Need

North County Lawn Care came to us looking to increase the visibility of their most important services. While they had a strong reputation in their local market, they weren’t showing up consistently in search engines for their services. Their website wasn’t generating the number of leads they wanted. The site was missing key landing and service pages, and many of the existing pages lacked the depth and relevance needed to rank well or guide visitors toward taking action. Their Estimate Request form also needed a significant redesign to improve usability and conversions. Tracking performance was another hurdle. They relied on Service Autopilot for reporting, which made it difficult to tell which leads came from organic search and which came from paid traffic—making it harder to measure what was actually working.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Local SEO

Local SEO »

SEO Content Strategy

SEO Content Strategy »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

The Solution

We build out content that people are actually searching for. That includes detailed service pages and location-based pages designed to help both users and search engines. The goal is not just to add more words to the site. We wanted to attract the people who are actively looking for landscaping services and are more likely to take action. We also manage behind-the-scenes improvements of their site. We also actively manage their Google Business Profile, meta data, header tags, and make other adjustments that allow Google to crawl and index the site more effectively. These updates help ensure the right pages show up for the right people, which directly supports their goal of increasing calls and form submissions.

The Avalanche Effect

+111%

YoY Increase in Ranked Keywords (Nov 2023 - Nov 2024)

152K

Total Impressions (Jan - March 2025)

+49.4%

YoY Increase in Total Organic Users (Jan - March 24'/25')

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