Case Study

North County Lawn Care

North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.

How North County Lawn Care Increased Leads and Local Visibility

The Client

North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism.

The Need

North County Lawn Care came to us to increase the visibility of their key services. They wanted to optimize their website with new and relevant content to help them rank and assist users in their search. Their site was missing landing and service pages, and their forms needed to be updated. They weren’t seeing the number of conversions that they desired. Additionally, they used Service Autopilot for reporting, which made it hard to know when a Google lead was organic vs PPC.

The Engagement

Content Writing

Content Writing »

SEO

SEO »

Local SEO

Local SEO »

SEO Content Strategy

SEO Content Strategy »

Content Marketing Consulting for SEO

Content Marketing Consulting for SEO »

The Solution

Our team currently writes three content pieces a month that target relevant & high-intent keywords. These new content pieces have increased their visibility and continue to drive more qualified leads to their site. On-page optimization & technical SEO consulting have included fixing meta-descriptions and adding/editing H1 titles and tags. This has made it easier for Google to crawl the site. Their Google Business Profile has been optimized for local SEO.

The Avalanche Effect

949

Total organic traffic since Jan. 2024

73.5K

Total impressions since Jan. 2024

47

Total Organic Conversions since Jan. 2024

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