Landscaping
How We Grew Traffic by 53% Without Spending Money on Ads
North County Landscape Co. had the reputation, but not the rankings. We gave them the technical foundation, content, and design to change that.
93%
Newly optimized pages (13/14) are now generating conversions
From the start, their team has worked hard to lay a solid foundation for strong SEO performance, and the results speak for themselves. Their professionalism, responsiveness, and collaborative approach make them one of the most valuable partnerships
Sonya Erica
37%
Monthly Organic Search Traffic
Of their leads come from organic search
308%
Key Events (Conversions)
More organic leads during their busy Season (Feb-June '25) than the previous year
93%
Organic Users
Newly optimized pages (13/14) are now generating conversions.
About the Client
North County Landscape Co. serves Whatcom County, Washington, offering everything from lawn care to irrigation and snow removal. Their work is tailored to the Pacific Northwest—both in service and strategy. They came to us in 2023 wanting more qualified leads, better visibility in the cities and neighborhoods they serve, and a website that helped grow the business, and wanted to do so with a marketing partner they could trust.
The Solution
We started by fixing conversion tracking and lead attribution so the team could finally see what was fueling their growth. Then we turned to content. The goal wasn’t just to add more words to the site, but to answer the questions people were already searching for.
We focused on creating a clearer and more comprehensive page experience that provided visitors with all the information they needed to make an informed decision. Every core service page was updated with stronger copy, better structure, and clear calls to action.
On the SEO side, we restructured the site’s technical foundation. We revised metadata and headers, improved page speed, and cleaned up crawl issues to make it easier for search engines to index content. We also took over management of their Google Business Profile to strengthen local visibility.
As results picked up, we moved into a complete redesign. Built on WordPress, the new site gives their team more control to manage updates and keep building on their momentum. Since launch, NCLC has seen consistent growth in rankings, traffic, and conversions. They’re bringing in better leads and turning more of them into long-term clients.