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An AI-generated infographic showing a smartphone screen where a user asks Google Gemini for a "reliable landscaper in Grand Rapids who does permeable patios and has good reviews for timeliness." Gemini recommends "Grand Riverscapes," with a rich profile card. Connecting glowing lines link the recommendation to three floating panels explaining the data sources: "Google Business Profile Data (Structured Signals)" for specific services and attributes; "AI-Parsed Review Text (Sentiment Analysis)" which pulls quotes about timeliness; and "Verified Website & Visual Content (Grounding)" which shows a corresponding service page and photo on the business's website.

How To Show Up in Gemini (And Win More Local Jobs)

By Stephanie Traylor / December 12, 2025

Show up in Gemini when homeowners search for landscaping services. Build the right signals on Google and your website to win more qualified local jobs.

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landscaper ppc ad

How to Run Google Ads for Landscapers: A Complete Guide

By Stephanie Traylor / December 9, 2025

Learn how to set up Google Ads for landscapers, attract qualified leads, and win more local jobs with this step-by-step guide.

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🏔️ Watering > Planting New Seeds

By Searrah Herendeen / December 8, 2025

Your next marketing win may already be on your site. Learn how to optimize existing pages for better rankings, traffic, and results.

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The Recipe vs. The Meal

By Searrah Herendeen / December 8, 2025

Your customers buy the experience, not the product. Discover a simple way to shift your message from ingredients to the full meal.

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🏔️ Hook, Line, and Sinker 🎣

By Searrah Herendeen / November 24, 2025

Use this fishing framework to turn your posts into stories that capture attention, create tension, and inspire action from your audience.

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🏔️ Suck > Skip

By Searrah Herendeen / November 10, 2025

Consistency drives growth. Lance explains how steady marketing habits build visibility, trust, and long term results.

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🏔️ Earning Preference > Tracking Visibility

By Searrah Herendeen / October 27, 2025

Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…

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What’s the Best CMS for Landscaping Businesses?

By Keelie Owczarzak / October 20, 2025

Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.

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Grow Visibility Like You Grow Lawns with Local SEO

By Stephanie Traylor / October 14, 2025

Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.

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30+ Lawn and Landscape Marketing Examples (Updated Weekly)

By Searrah Herendeen / October 13, 2025

See how real landscaping and lawn care companies use websites, SEO, ads, branding, and more to attract leads and grow their business.

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