🏔️ Turn Browsers Into Buyers With Social Proof

Hi friend,

I’m here with a quick reality check. People don’t trust brands; they trust people.

When someone visits your website from search engines (or AI), they’re asking: “Has anyone like me already worked with this company?” If they can’t find proof, they bounce.

Social proof is how you lower that risk. It shows them others’ experiences and subtly signals to them: “It worked for other customers, it’ll work for you, too.”

🏃 Activity

Add trust signals to your site. All sorts of them. Including:

• Reviews—especially review feeds from aggregates like Google
• Testimonials
• Case studies
• Success stories
• Certification badges from industry organizations
• Customer or client logos
• User-generated content like photos or videos

Don’t bury them on one page of your site, either. Scatter them across multiple pages like confetti at a New Year’s party.

📝 Output

You’ll look more legitimate to your visitors. They’ll stick around longer. They’ll click deeper.

Most of all, you’ll establish trust with them sooner—and they’ll be more likely to want to work with you.

📈 Outcome

Your leads start to stick. Qualified leads become better customers who keep coming back for more.

They’ll also be more likely to contribute to your social proof. And more visitors like them will know what they can expect.