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Events & Retreats

Volunteering at Kids’ Food Basket – ’26 Retreat

By Searrah Herendeen / June 10, 2026

See how the Avalanche Creative team gave back at Kids’ Food Basket, packing burritos for families across West Michigan during our retreat.

Saving the Galaxy at our ‘26 Company Retreat

By Searrah Herendeen / June 10, 2026

See how the Avalanche Creative team spent our 2026 company retreat in Holland, MI: a Star Wars themed week of strategy.

Good Content Generates Leads. Here’s How.

By Stephanie Traylor / May 28, 2026

How do you generate leads from content marketing? It’s not hard, but it can feel risky. Navigate the Sea of Sameness by leaning on your brand’s expertise, unique perspectives, and personality. AI can build your content ship, but human writing is how people trust the captain.

Stop Publishing Content That Nobody Finds

By Stephanie Traylor / January 3, 2026

Content templates help plan the work before a word gets written. Learn why you should use them and how to set them up.

How To Show Up in Gemini (And Win More Local Jobs)

By Lance Beaudry / December 12, 2025

Show up in Gemini when homeowners search for landscaping services. Build the right signals on Google and your website to win more qualified local jobs.

How to Run Google Ads for Landscapers: A Complete Guide

By Lance Beaudry / December 9, 2025

Learn how to set up Google Ads for landscapers, attract qualified leads, and win more local jobs with this step-by-step guide.

🏔️ Watering > Planting New Seeds

By Lance Beaudry / December 8, 2025

Your next marketing win may already be on your site. Learn how to optimize existing pages for better rankings, traffic, and results.

The Recipe vs. The Meal

By Lance Beaudry / December 8, 2025

Your customers buy the experience, not the product. Discover a simple way to shift your message from ingredients to the full meal.

What’s the Best CMS for Landscaping Businesses?

By Nick Petersen / October 20, 2025

Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.

Grow Visibility Like You Grow Lawns with Local SEO

By Lance Beaudry / October 14, 2025

Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.