Turn Search Engine Real Estate Into Revenue
The Avalanche team helps growth-minded organizations generate results through an evidence-based, empathy-built SEO approach. Apply for a free audit. We'll show you how we can turn organic search engine results into revenue.


"Whatever you're doing with Google, keep it up."
- T Kamps. Superior Groundcover

"...very impressed by Avalanche's communication, responsiveness, and problem-solving..."
- B Kershaw. Feyen Zylstra
A Few Companies That Trust Our Team and Process

Corewell Health

Priority Health

RedWater Collection

VESTA Modular

Travis CI

Calvin Seminary

DK Security

Superior Groundcover

Butterball Farms

Fleis & Vandenbrink

UFP Industries

DISHER
Find Your Path to Search Engine Success
You've got revenue goals.
We create and help execute SEO, content, and website strategies by connecting keywords to content; content to conversions; and conversions to revenue.
One of these sound familiar?
- You want more leads from your website.
- You want to know how SEO + content can drive revenue.
- You've invested in SEO before, but you weren't sure what it did for you.
- You'd like customers coming to you ready to buy.
We help you solve marketing-based, revenue-generating problems by generating more leads through your website. We show you how our work brings you more revenue.
- We analyze data to create an evidence-based SEO & content strategy.
- We create empathy-built content your audience demands in order to attract them to your website.
- Engaging content builds your authority, creates brand advocates, and generates leads.
Companies that work with us for over a year generate over 130% more leads than the previous year on average, yielding a 3-10x plus return on their investment.
If you think you might be a good fit for our process then let's find out.
Contact us to schedule a hassle-free conversation.
- We'll show you how our solutions will solve your problems.
- You'll learn more about how to build a demand-based website.
- You might laugh at one of our bad puns.
Results-Focused Approach
Results are what you're here for. Our approach to SEO and content strategy is designed to get you results... then get you more.
We are content architects.
SEO is about strategizing, organizing, creating, promoting, and managing your website's content to build authority.
Like an architect designs buildings and supervises their construction...
We design your content strategy and supervise the construction of building your brand authority.
What People Say
Client reviews.
The best thing we have done is invest with you guys!
I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”

FEATURED RESULTS
Superior Groundcover
Superior Groundcover is a material supply landscape company in Grand Rapids, MI. We increased their website leads by over 1,000% in less than one year from SEO and content marketing.

Our Process
Evidence-based, empathy-built.
Identify Demand
We analyze data to create an evidence-based content & web strategy, driven by search engine research.
Create Content
We help create the content your audience demands in order to attract them to your website.
Build Authority
Engaging content on an awesome website builds brand authority, generates leads, and grows organizations.
Learn SEO in 30 Minutes
Okay, that's a big claim, but in the same amount of time it takes to get an oil change, I'll show you how to turn your website into a lead-generating machine.
- Visualize your current SEO opportunities.
- Get actionable advice on where to begin.
- No selling SEO unless you're buying SEO.

Lance Beaudry
Co-Owner of Avalanche Creative
Let me show you how SEO works and how it can do work for your business; generate qualified leads, drive new revenue, build demand.
Services
What we do to get you results.
Search Engine Optimization
- National SEO
- Local SEO
- Consulting
You name it. If it’s under the umbrella of SEO, we’ve done it and delivered it with exceptional results.
Content Writing
- Content Creation
- SEO Content Strategy
- Content Consulting
Content that builds authority, captures search engine visibility, and converts customers.
Web Design
- SEO-Driven Websites
- WordPress Migration
- Custom WordPress Sites
We put the “content” back into Content Management system with WordPress sites that are beautiful, easy-to-manage, and get results.
HubSpot
- HubSpot Onboarding
- Search to Sale Analytics
- HubSpot Consulting
We help turn your HubSpot CRM into a sales and marketing machine.
Blog
Sharing what we learn as we grow.
The Best WordPress Web Design Companies in Grand Rapids
When you’re looking for a WordPress web design company or developer in Grand Rapids, several agencies can help, depending on your needs.
How to Measure Success in Your SEO Campaign: A Guide
This guide on how to measure the success of your SEO campaign covers technical, on-page, and other SEO KPIs to improve your rankings with search engines.
Best Digital Marketing Strategies for Business Growth
Some of the best digital marketing strategies require an approach on multiple platforms to achieve business growth. Here’s how we do it at Avalanche Creative.
Browse more articles: visit our blog
Are You Ready for Search Engine Success?
Find out if we can help your organization get results.

What will happen if you do?
- Lance and/or Keelie will reply to set up a meeting if we think we might be a good fit.
- You'll chat about your project and what you'd like to accomplish.
- We'll investigate to provide you with clarity and confidence that we can help.