Turn Search Engine Real Estate Into Revenue

The Avalanche team helps growth-minded organizations generate results through an evidence-based, empathy-built SEO approach. Apply for a free audit. We'll show you how we can turn organic search engine results into revenue.

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five stars

"Whatever you're doing with Google, keep it up."
- T Kamps. Superior Groundcover

five stars

"...very impressed by Avalanche's communication, responsiveness, and problem-solving..."
- B Kershaw. Feyen Zylstra

We are content architects.

SEO is about strategizing, organizing, creating, promoting, and managing your website's content to build authority.

Like an architect designs buildings and supervises their construction...

We design your content strategy and supervise the construction of building your brand authority.

What People Say

Client reviews.

Avalanche Team

Superior Groundcover

Superior Groundcover is a material supply landscape company in Grand Rapids, MI. We increased their website leads by over 1,000% in less than one year from SEO and content marketing.

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Our Process

Evidence-based, empathy-built.

  • Identify Demand

    We analyze data to create an evidence-based content & web strategy, driven by search engine research.

  • Create Content

    We help create the content your audience demands in order to attract them to your website.

  • Build Authority

    Engaging content on an awesome website builds brand authority, generates leads, and grows organizations.

Learn SEO in 30 Minutes

Okay, that's a big claim, but in the same amount of time it takes to get an oil change, I'll show you how to turn your website into a lead-generating machine.

  • Visualize your current SEO opportunities.
  • Get actionable advice on where to begin.
  • No selling SEO unless you're buying SEO.
lance beaudry headshot

Lance Beaudry

Co-Owner of Avalanche Creative

Let me show you how SEO works and how it can do work for your business; generate qualified leads, drive new revenue, build demand.


What we do to get you results.

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Search Engine Optimization

  • National SEO
  • Local SEO
  • Consulting

You name it. If it’s under the umbrella of SEO, we’ve done it and delivered it with exceptional results.

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Content Writing

  • Content Creation
  • SEO Content Strategy
  • Content Consulting

Content that builds authority, captures search engine visibility, and converts customers.

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web design

Web Design

  • SEO-Driven Websites
  • WordPress Migration
  • Custom WordPress Sites

We put the “content” back into Content Management system with WordPress sites that are beautiful, easy-to-manage, and get results.

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  • HubSpot Onboarding
  • Search to Sale Analytics
  • HubSpot Consulting

We help turn your HubSpot CRM into a sales and marketing machine.

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The markets where we have developed our expertise.

  • Healthcare Industry


  • Manufacturing Industry


  • Software as a Service Industry


  • Construction Industry


  • Landscaping Industry


  • Cannabis Industry


  • Nonprofit Industry


  • Mental Health SEO

    Mental Health

  • Religion Industry



Sharing what we learn as we grow.

The Best WordPress Web Design Companies in Grand Rapids

When you’re looking for a WordPress web design company or developer in Grand Rapids, several agencies can help, depending on your needs.

Read Article about The Best WordPress Web Design Companies in Grand Rapids

How to Measure Success in Your SEO Campaign: A Guide

Search engine optimization can be an effective channel for generating revenue and growing your business, but you can’t improve what you don’t measure. Creating key performance indicators that match your goals will help you craft a successful SEO strategy and track its impact on your business.

Read Article about How to Measure Success in Your SEO Campaign: A Guide

Best Digital Marketing Strategies for Business Growth

Some of the best digital marketing strategies require an approach on multiple platforms to achieve business growth. Here’s how we do it at Avalanche Creative.

Read Article about Best Digital Marketing Strategies for Business Growth

Are You Ready for Search Engine Success?

Find out if we can help your organization get results.

lance and keelie

What will happen if you do?

  1. Lance and/or Keelie will reply to set up a meeting if we think we might be a good fit.
  2. You'll chat about your project and what you'd like to accomplish.
  3. We'll investigate to provide you with clarity and confidence that we can help.

Start Here 👇