We help growth-minded organizations generate leads through an evidence-based, empathy-built SEO approach. Apply for a free audit, and we’ll show you how we can turn organic search engine results pages into revenue.
We help growth-minded organizations generate leads through an evidence-based, empathy-built SEO approach. Apply for a free audit, and we’ll show you how we can turn organic search engine results pages into revenue.
A Few Companies That Trust Our Team and Process
Find Your Path to Search Search Engine Success
You've got revenue goals.
We create and help execute SEO, content, and website strategies by connecting keywords to content; content to conversions; and conversions to revenue.
Your Needs
Your Needs
- More leads from your website
- Customers who are ready to buy
- Better website design
- Understanding how SEO + content can drive revenue
Our Solutions
Our Solutions
- Our expert team analyzes the data to create an evidence-based SEO and content strategy
- We create empathy-built content your audience demands to attract them to your website
- Our engaging content builds your authority, creates brand advocates, and generates leads
The Results
The Results
Companies that work with us for over a year generate over 130% more leads than the previous year on average, yielding a 3–10 times return on their investment.
If you think you might be a good fit for our process then let's find out.
Contact us to schedule a hassle-free conversation.
We Are Content Architects
SEO is about strategizing, organizing, creating, promoting, and managing your website's content to build authority.
Like an architect designs buildings and supervises their construction, we design your content strategy and supervise the construction of your brand authority.
What Our Clients Say
“They are very knowledgeable about the work they do, and they want us to succeed as much as we do. The best thing we have done is invest with you guys!”
“I was very impressed by Avalanche’s communication, responsiveness, and problem-solving abilities when it came to web development solutions.”
“Whatever you are doing with Google, keep it up. We had eight calls today just for one of the services you are focusing on.”
“Lance gets it. A strategic marketer who makes it happen. That’s a rare combination in digital marketing today.”
Featured Results
HR Collaborative
HR Collaborative needed an actionable content strategy to improve keyword rankings and better align their content with what users were searching for. We implemented a backlink campaign to enhance their domain authority and created a content plan focused on HR consulting services.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
Sparkle & Shine Cleaning Services
Sparkle & Shine Cleaning Services of West Michigan, LLC is a residential cleaning service in Grand Rapids, MI, offering regular and seasonal services. A new site was built with more service pages and content to help them improve their local visibility.
PreEmptive
PreEmptive provides application protection tools for Desktop, Mobile, Cloud, and IoT systems. Their main goal was to attract more leads, but needed help growing their brand awareness post-acquisition.
Kiuwan
Kiuwan has empowered developers with the industry’s best security vulnerability scanning tools so applications are secure and sensitive data is protected. After they launched a new site, they needed our help to improve the user experience, fix technical issues, and provide educational/informative content pieces.
North County Lawn Care
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Jobson Roofing
Jobson Roofing provides roofing services in the Greater Grand Rapids area. Our team helped them gain local visibility and increase leads with site optimization and content development.
Butterball Farms, Inc
Butterball Farms produces artisanal-quality flavored butter. They also produce sauces, marinades, glazes, gravies, fillings, toppings, aiolis, and cream cheese. We have provided them SEO-driven content to increase their visibility.
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.
Our Process
Evidence-based, empathy-built.
Identify Demand
We analyze data to create an evidence-based content and web strategy that is driven by search engine research.
Create Content
We create the content your audience demands in order to attract them to your website.
Build Authority
Engaging content on an awesome website builds brand authority, generates leads, and grows organizations.
Services
Search Engine Optimization
- National SEO
- Local SEO
- Consulting
You name it. If it’s under the umbrella of SEO, we’ve done it and delivered it with exceptional results.
Content Writing
- Content Creation
- SEO Content Strategy
- Content Consulting
Content that builds authority, captures search engine visibility, and converts customers.
Web Design
- SEO-Driven Websites
- WordPress Migration
- Custom WordPress Sites
We put the “content” back into content management system with WordPress sites that are beautiful, easy-to-manage, and get results.
HubSpot
- HubSpot Onboarding
- Search to Sale Analytics
- HubSpot Consulting
We help turn your HubSpot CRM into a sales and marketing machine.
Learn SEO in 30 Minutes
Okay, that's a big claim, but in the same amount of time it takes to get an oil change, we'll show you how to turn your website into a lead-generating machine.
- Visual your current SEO opportunities
- Get actionable advice on where to begin.
- No selling SEO unless you're buying SEO
Industries
The markets where we have developed our expertise.
Check out Our Blog
Resources to help build your SEO strategy.
Content Auditing: Sticks, Nix, & Mix
Get More Local Leads with This Template
🌱 The Importance of Storytelling
Ready to Start Generating More Leads?
Start Here
What will happen if you do?
- Lance and/or Keelie will reply to set up a meeting if we think we might be a good fit.
- You'll chat about your project and what you'd like to accomplish.
- We'll investigate to provide you with clarity and confidence that we can help.