A Few Companies That Trust Our Team and Process
Our SEO Services for Small Businesses
SEO is a long-term investment, but the right strategy delivers compounding results. Our services include everything you need to rank higher and grow your business.
SEO Audit
We start by evaluating your website and any current SEO strategies you have in place. Then, we design a custom strategy plan to act as your roadmap to success! You’ll work with a dedicated project manager and meet the team. During this phase, think of us as an extension of your company. We’re your team now!
Keyword Research
We dive into any terminology or jargon used by your business or industry. Then we uncover high-value, intent-driven keywords to help you rank for the searches your customers are already looking for.
Our keyword research process involves:
- Sorting potential keywords into groups.
- Evaluating each group for SEO value and relevance to your business.
- Researching the SERPs for each keyword to find out what kinds of pages are already ranking—and which ones will best serve each keyword.
- Assessing whether searchers for each keyword are actually looking for the product or service you offer.
- Prioritizing keywords and pages that will speak directly to ready-to-buy customers.
Competitor Analysis
Ever looked at Google and wondered why your competitors are outranking you? We can help answer that. We take a deep dive into finding out what’s working for your competition, then do it better. You’ll learn why your competitors outrank you (but not for long), how to take back that market share, and how SEO can help you win more customers.
Technical SEO
The best content in the world doesn’t matter if search engines can’t find your website. We take care of behind-the-scenes optimizations like site speed, navigation, and indexing so search engines can find your site and you can start ranking.
Targeted Content & On-Page SEO
When the Avalanche team sits down to write content, we start with your customer in mind. We ask questions like:
- Who is your ideal customer?
- What questions or problems are they trying to solve?
- Would they be better served by blogs, landing pages, or both?
Our writers become experts on your business and develop content that’s empathetic to your potential customers. Our writers also work closely with our SEO and web teams to create a holistic strategy that results in content that not only ranks but also resonates—and turns readers into customers.
Tracking & Analysis
How do you know if your SEO strategy is working? That’s easy—we’ll show you! When you work with Avalanche, you’ll get regular updates and in-depth analysis of your custom strategy’s performance so you can better understand your results.
We use Google Analytics and Looker Studio to create custom dashboards that report on the metrics that mean the most to you, such as organic traffic, conversion rates, most visited pages, and more. We regularly review your website data to find opportunities to make things even better.
Continuous Improvement
Choosing Avalanche as your small business SEO consultant means we’re on your side for the long haul. We promise to constantly look for new and better ways to increase your traffic and help you grow your business.
What Small Business Owners Say About Us
Who We Work Best With
We work best with home service brands that want consistent, qualified inbound leads and have the team to convert them.
We get your future customers to your site and your phone ringing.
Talk to Our Team
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Avalanche was once a small business, so we know how to help you grow with a custom SEO strategy. Let’s work together!
Is SEO Right for Your Small Business?
If you want to:
- Increase your online visibility
- Get more leads and sales
- Reduce reliance on paid ads
- Build long-term growth
Then choosing Avalanche as the SEO agency for your small business is the right move. Let’s chat!
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Why Small Businesses Choose Avalanche for SEO
More Leads Without Overspending on Ads
Paid ads can feel like throwing money into a black hole, especially because 94% of people skip over search ads to click organic links instead! At Avalanche, we use SEO to build our own business, not ads, so we know how to put your investment to work with a truly custom strategy to get the leads you want.
Higher ROI Than Other Marketing Channels
Unlike short-term ad campaigns, SEO works around the clock to generate leads, as opposed to paid ads that work until you turn them off or social media ads that may not even reach the right people. Google never sleeps, so your website shouldn’t either.
Sustainable Growth That Pays Off
The best time to start SEO was yesterday, but since SEO compounds over time, the second-best time is today. The work we do today will keep bringing in customers months and even years down the road. At Avalanche, we stay up-to-date with Google’s latest changes to keep you ranking and visible to your future customers.
Small Business SEO Case Studies
Center for Excellence in Preaching
The Center for Excellence in Preaching serves the church by providing preachers with fresh ideas and resources for weekly sermons. CEP is a resource from Calvin Theological Seminary and we worked with them on their web design, development, and SEO strategy.
Tamarack Industries
Tamarack Industries operates in a very niche but necessary industry, offering custom shipping solutions, custom injection molding, custom motor route tubes, and railway lubricants. We have worked with them on SEO and have provided web support.
TextSpot
TextSpot is SMS marketing and reminder software. Avalanche leads the SEO and content work for TextSpot that has driven their website to 15,000+ new monthly visitors and beyond $16,000 in monthly revenue.
How SEO Puts Your Business in Front of the Right Customers
Your small business doesn’t have the luxury of wasting time or money on marketing that doesn’t deliver. You need a search engine optimization (SEO) strategy that, well, works to bring you customers that are ready to buy your product or service.
Do any of these challenges sound familiar?
- Your website isn’t showing up in search results.
- Local competitors outrank you for important keywords.
- You rely heavily on word-of-mouth and need more predictable leads.
- Your marketing budget is tight, and paid ads aren’t sustainable.
- You don’t have the time or expertise to optimize your website.
- You want to see a real return on your marketing investment.
If any of these resonate with you, SEO can help. Here’s how we make it work for small businesses like yours.
Content That Attracts Ready-to-Buy Customers
Any SEO agency can increase your rank on the SERPs (search engine results pages). But a good agency attracts the right audience. Through in-depth keyword research, we create content that meets your customers where they are with helpful information and answers to their questions.
Blog posts, service pages, and local landing pages all work together to position your business as the go-to choice in your niche.
A Website That Works for You 24/7
There’s a saying in marketing that your website is the salesperson that never sleeps, so it’s important to build one that’s as user-friendly as it is beautiful. We’ll make sure your site is fast, easy to navigate, and optimized to remove as many barriers as possible between your customer and closing a deal.
By improving your site’s structure, internal linking, and mobile usability, we create an engaging experience that turns warm leads into happy customers.
More Traffic = More Leads = More Sales
When your website ranks higher on search engines, more potential customers find you. But visibility alone isn’t enough. If you’ve ever run an ad on social media, you’ve seen this firsthand: lots of impressions, but somehow it’s not reaching the people who will click through and close a deal with you. This can be incredibly frustrating and a waste of your marketing efforts.
That’s where SEO is different. By targeting searchers with strong buying intent, SEO brings in people who are actively looking for what you offer, so you don’t just get more traffic—you get the right traffic.
Help Future Customers Find You Online
Every day, people search for businesses like yours. If they aren’t finding you, they’re finding your competitors instead. Let’s change that. Contact the Avalanche team today to start growing your business with SEO.
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Frequently Asked Questions
How long does SEO take to start working?
SEO is a long-term strategy, but you can start seeing results within a few months. The exact timeline depends on your industry, competition, and the current state of your website. Most of our clients see results within six to nine months, with compounding results after a year!