What is a Customer Email Worth?
Category: Resources | Tags: Digital Marketing, email marketing
Did you know that email marketing returns, on average, $44 for every $1 spent?
Yeah. That’s an amazing return.
It’s because email is so cheap to send and it’s still the most effective form of digital marketing today.
The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them to take some kind of action (buy a product, call you, etc).
Or is it?
Over the last 4 days, we’ve been running a Facebook Ad Campaign to identify a very specific type of buyer, in a very specific geographical area, all with the purpose of building an email list from 0 subscribers to 2,500 in 6 weeks.
Well, we’re on pace, and already starting to acquire emails for less than $0.50 a piece. At an estimated, and quite conservative, valuation of the LTV (lifetime customer value) being $25 per customer, we’re looking at generating $62,500 over the customer’s lifetime from an original advertising spend of merely $1,250.
That’s an ROI of 4,900%
Would you spend $1,250 dollars in exchange for $62,500? A silly question, right?
If so, we’d like to talk and see if we can start leveraging email in your industry.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
Grow Visibility Like You Grow Lawns with Local SEO
Use local SEO to attract more landscaping leads in your service area. Learn how to optimize for locations, maps, and search intent.
20+ Lawn and Landscape Marketing Examples (Updated Weekly)
You’ve launched a website, but it’s not bringing in leads. You set up a Google Business Profile, but it’s buried under competitors. You’ve heard about SEO, Facebook ads, and content marketing — but none of it feels clear or actionable. We’re here to help. In this blog, we break down more than 20 examples from landscaping…
SEO for SaaS: Effective Strategies for Organic Growth
Let’s set the stage for this guide by looking at the search term “invoice template.” Before these results were a few ads, but below are the first two organic links to Microsoft and Invoice Simple. Both companies offer SaaS and stand to generate potentially hundreds of potential leads from their rankings. Consider the type of…
An Expert’s Guide to SEO for Nonprofits
Use this guide to SEO for nonprofits to learn more about digital marketing strategies that can help you connect with donors and your community.
The Complete Guide to SEO for Modular Homes
Whether you’re a dealership or a manufacturer, you need to understand modular SEO and use it to generate actionable leads. Learn what to expect when developing SEO and content marketing strategies so you can get the best possible results.
A Guide to Manufacturing SEO
See how manufacturing SEO can help you get more leads and larger customers using both keyword data and an empathy-based approach.