What is a Customer Email Worth?

Did you know that email marketing returns, on average, $44 for every $1 spent?

Yeah. That’s an amazing return.

It’s because email is so cheap to send and it’s still the most effective form of digital marketing today.

The problem is, it can be tricky to identify your customer and acquire their email address to begin nurturing them to take some kind of action (buy a product, call you, etc).

Or is it?

Over the last 4 days, we’ve been running a Facebook Ad Campaign to identify a very specific type of buyer, in a very specific geographical area, all with the purpose of building an email list from 0 subscribers to 2,500 in 6 weeks.

Well, we’re on pace, and already starting to acquire emails for less than $0.50 a piece. At an estimated, and quite conservative, valuation of the LTV (lifetime customer value) being $25 per customer, we’re looking at generating $62,500 over the customer’s lifetime from an original advertising spend of merely $1,250.

That’s an ROI of 4,900%

Would you spend $1,250 dollars in exchange for $62,500? A silly question, right?

If so, we’d like to talk and see if we can start leveraging email in your industry.