What does a search for “best laptop” tell us about Google?
Category: Search Engine Optimization | Tags: SEO, avalanche email
Learn More and Subscribe to The Avalanche Weekly Email
What do you think someone is looking for when they search “best laptop” on Google?
No. It’s not a trick question.
You’d be right if you are thinking something along the lines of, “they are looking for the best laptop.”
But, what’s the intention behind the intention?
I mean, who is it that is searching this, and why are they searching this term?
- Is it a college student?
- Is it a grandma?
- Is it a grandma searching for a laptop for her college student?
You get the idea. It’s incredibly important to think about context; all the different types of people that would search any given keyword, including where, in time and space, they might be when they search.
Why should you do this?
- You’ll come up with new angles on old content, which Google loves.
- You’ll end up developing much more relevant, helpful content.
- You’ll have a better chance of getting that page to rank.
Check out the #1 organic result on Google for “best laptop” on Google:
The screenshot above is the first couple of paragraphs of the page.
As you can see, right away, they offer the reader an opportunity to get more specific with three categories of laptops (gaming, business, inexpensive).
The rest of the article does a great job of offering an overview of what the best laptops are today, but this breaks it down early to get people the help they need faster.
Secondly, you’ve got the Cyber Monday 2020 section on the page that was added within the last month (Google loves fresh content, especially on an ever-evolving topic like laptops).
Someone looking for “best laptops” in February vs November has a completely different selection of products and pricing options. Without that section and link, I don’t think this page would be sitting at position #1.
So what does it mean?
It means you need to think more and care more about the context of your buyer, then take action.
That might be taking a look at your bigger topics and creating more specific subtopics:
At Avalanche, we don’t just write about SEO processes. We write about SEO processes for manufacturers, dentists, therapists, landscapers, SaaS, insurance agencies… you get the idea.
Share this article:
The Avalanche Email: Fun. Simple. Educational. No Selling.
Learn Result-focused SEO & Content
Join over 2,272+ others who get one email every Wednesday with simple instructions on how to get more website traffic and leads through SEO and content marketing. (Learn more about the email)
Keep Learning
🏔️ Hook, Line, and Sinker 🎣
Use this fishing framework to turn your posts into stories that capture attention, create tension, and inspire action from your audience.
🏔️ Avoid Everything That Doesn’t Move You Forward
Stop chasing shiny tools and refocus on what moves your marketing toward the end zone. Simple steps to cut noise and make steady progress.
🏔️ Stop Tuning the Race Car That Won’t Win a Race
Site speed won’t fix a weak message. Focus on clarity, trust, and real value first. Here’s how to build a website that actually works.
🏔️ Earning Preference > Tracking Visibility
Hi friend, Lance here. Today’s email is about a shift we’re seeing and feeling across marketing teams right now: We’re obsessed with tracking visibility but under-invested in earning preference. 🚨 The Problem Every marketer I talk to wants to know how their brand shows up in AI search, LLMs, and assistants. We’re running to new tools that track…
What’s the Best CMS for Landscaping Businesses?
Compare the best website platforms for landscapers. Learn the pros and cons of Wix, Squarespace, and WordPress, and why WordPress is best for long-term SEO.