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Guides and Tools

Featured Resources

How Construction SEO Works


Looking for a guide to building a construction SEO strategy? We’ve got you covered.

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How HVAC SEO Works


Curious about what it takes to win at HVAC SEO? We’ve got you covered with this quick and dirty guide to building your own strategy.

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landscaper laying sod

How Landscaping SEO Works


Need more leads from your landscaping website? Check out our guide to making it happen, from keywords to content.

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Industry Resources

Ultimate Website Optimization Checklist


Make Your Website Work Harder for Your Business Whether you’re a landscaper, contractor, or home service pro,…

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Material Supply SEO Services

Free Landscaping Website & SEO Audit


Guides to break down what works (and what doesn’t) in the green industry.

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Landscaping Website Tips


Guides to break down what works (and what doesn’t) in the green industry.

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Website Teardowns

Keyword Lists & Research

construction content marketing

Construction Keywords: A Complete List & How to Use Them


Get 300+ SEO keywords for the construction industry to boost your online visibility, get more website traffic, and grow your revenue.

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an HVAC professional at work

Top HVAC SEO Keywords That Bring in Calls


Free SEO keyword list for HVAC companies. Rank higher on Google, get more local leads, and grow your business with better SEO.

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Roofers working on a roof

The Roofing SEO Keywords to Bring in More Calls


Use this list of free SEO keywords for roofing companies to rank higher on Google. Grow your business with how people search for roofing services.

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Guides & Tools

using Google on a laptop

How to Set Up Basic Goals in Google Analytics


The end goal of the majority of SEO campaigns is to increase incoming lead generation or to increase conversions on the site. To know if your SEO efforts are successful, you have to be able to measure conversions.

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laptop blog

How to Set Up & Install Google Tag Manager


While this post isn’t an exhaustive Tag Manager course, if you’re looking for some quick help to install Google Tag Manager easily, we’ve got you covered.

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Educational Content

An AI-generated infographic showing a smartphone screen where a user asks Google Gemini for a "reliable landscaper in Grand Rapids who does permeable patios and has good reviews for timeliness." Gemini recommends "Grand Riverscapes," with a rich profile card. Connecting glowing lines link the recommendation to three floating panels explaining the data sources: "Google Business Profile Data (Structured Signals)" for specific services and attributes; "AI-Parsed Review Text (Sentiment Analysis)" which pulls quotes about timeliness; and "Verified Website & Visual Content (Grounding)" which shows a corresponding service page and photo on the business's website.

How To Show Up in Gemini (And Win More Local Jobs)


Show up in Gemini when homeowners search for landscaping services. Build the right signals on Google and your website to win more qualified local jobs.

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landscaper ppc ad

How to Run Google Ads for Landscapers: A Complete Guide


Learn how to set up Google Ads for landscapers, attract qualified leads, and win more local jobs with this step-by-step guide.

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🏔️ Watering > Planting New Seeds


Your next marketing win may already be on your site. Learn how to optimize existing pages for better rankings, traffic, and results.

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