Keywords are crucial to your SEO strategy. But, if you’re not sure what to do with keywords, check out our guide, SEO for Dentists.
We offer local SEO services for dental practices that what to rank higher and generate more website traffic. Knowing what target keywords to go after is crucial to your SEO strategy, but it takes a lot of work and expertise to actually take this list of keywords and use them to effectively generate more traffic and leads.
The list below (offered as an Excel file download and Google Sheet) contains over 865 keywords for dentists. We recommend viewing and copying the Google sheet for the most up to date list.
There are two sheets in the list. One is a raw export from our preferred keyword research tool, SEMRush, and the other is our grouped keywords.
Table of Contents
Keyword Groups Included
There are a lot of different products and services a local dentist can offer. We’ve organized this list into topics and categories for ease of use. The groups include all the different keywords people type into search engines. For example, this is a screenshot of the “dentures” group:
Inside the Google Sheet, you can click the plus and minus icon to see all the keywords within the groups.
All dentist keyword groups included:
inlay and onlay
bonding and veneers
gum disease laser therapy
gum and periodontal disease
teeth cleaning and deep teeth
dental check-up and exams
Some of these keywords are just questions about dental services and products. But, they are important to include on your website to offer your visitor a better, more helpful experience.
We’ve done the work of dentist-specific keyword research for you, so now you’ve just got to use this list to help inform your content strategy and understanding how to optimize your website and Google My Business profile.
Pick your keyword groups.
The first thing to do is to pick the keyword groups that are relevant to your dental clinic. For example, if you don’t offer biolase laser services, don’t include that group.
Use the groups to create an ideal website sitemap.
Each group should ideally have its own service page on your website. You should also consider how to categorize blog posts on these topics. Your service pages are for low-funnel, high-intent keywords, while your blog posts are educational and fact-based for higher-funnel, lower-intent to buy.
Create SEO content templates. SEO Content Templates provide specific recommendations and directives for creating new content on your website with the purpose of improving your SEO and showing up in search results. This is where we break down exactly what information you need on each of your pages to fulfill the intention of the keywords we are targeting.
Continue to make improvements to content.
SEO is never over. Keep improving your content and adding new, helpful content to help fulfill the intentions of the searchers, who are your potential customers.
If you want to take your SEO and content strategy to the next level, make sure to use the SEMRush Export sheet data (screenshot below). In the “SERP Features” column you can see which keywords show up in the Local Pack, for example. These are the keywords you’ll want to target for your local dentist office. You can also see features like:
People Also Ask
These can give you direction on what kind of content you need to have on the page you are optimizing content for.
Check Your Current Visibility for These Dental Keywords
Want to see where your website currently ranks for all of these keywords? We can show you your website’s position in your local area for all the keywords with local intent. Contact us to learn more. We can also show you a geogrid that shows your position in Google’s Local Pack for any keyword: