A Few Companies That Trust Our Team and Process
Our Local SEO Services
Our local SEO experts use a wide range of custom services that are built around your business goals.
Keyword Research
Our local SEO services start with deep research into your business, industry, website, and competitors. Once we’re done, we’ll put together a strategy plan with a list of keywords to target, a structure for your site, and a plan for new and updated content.
Competitor Analysis
A key part of our strategy will be researching which of your competitors are ranking and what strategies they’re using to do it. This will allow us to learn from their success—and find opportunities to put your business on top.
Creating Targeted Content
The best way to reach your audience is to create evidence-based, empathy-built content that answers searchers’ questions and establishes your company as an authority in your line of work. We have a team of expert writers who are experienced in learning new industries and adapting their voice to match each business and website.
Managing Your Google Business Profile
Your Google Business Profile is what ensures that you’ll show up for local searches and Google Maps. If you don’t have one already, we’ll help you claim your Google Business Profile and improve it so it performs better than your competitors.
Implementing a CRO Campaign
A conversion rate optimization campaign will help you turn traffic to your site into leads. We’ll dive into the data to find those high-traffic, low-conversion pages on your site to create a targeted campaign that compels the visitor to take a valuable action.
Tracking Local Progress
Every strategy needs to be reviewed and adjusted as new data comes in. That’s why our team provides regular reports that track our progress using tools such as Google Analytics, SEMrush, and more. Our SEO experts will show you the data behind how our strategy is boosting rankings, driving traffic, and ultimately getting qualified leads. We’ll get input from your team on the progress you’re seeing internally to confirm that our strategy is working and learn how your goals may have shifted.
Talk to Our Team
Start Here
Ready to build a local SEO strategy that will boost traffic, increase leads, and build revenue for your business? Schedule a meeting with Avalanche to get a free site audit.
Are Local SEO Services Right for Your Business?
Not every business needs local SEO. If you’re a software company or a business consultant who works with clients nationwide, it’s probably not necessary. But there are plenty of circumstances where a business should employ local SEO services, such as if they are:
- Trying to increase revenue and brand awareness to one or multiple service areas
- Moving a physical business to a new location
- Interested in expanding services to a new city or state
- Acquiring other companies and wanting to offer a consistent customer experience
- Offering services across the country and specifically targeting states and cities
- Providing services that are greatly affected by local geography, climate, weather, laws, or regulations
Industries
The markets where we have developed our expertise.
The Benefits of Local SEO Marketing Services
Improve Sales
Did you know that 76% of people who conduct a local search on their phone visit the physical location within 24 hours? Plus 28% of those searches resulted in a purchase. The more easily people can find your business, the more leads—and sales—you’ll have both online and in person.
Gain Local Authority
Every city and state has local stars that seem synonymous with their industry. With local SEO, your company can quickly become an authority that people turn to for all things related to your lines of business.
Rank for More Keywords
According to Google, 46% of searches have local intent. People are already searching for your services in your area—and they’re being directed to your competitors. That’s why you should capture this low-hanging fruit by investing in local SEO and turning those searches into leads.
What Our Customers Say About Us
“Lance and the team at Avalanche Creative have done a great job designing, launching, and optimizing our new website. The Avalanche team has proven to be skilled in design, layout, functionality, mobile optimization, and especially SEO.
Our new website update was more intensive than we expected. We really appreciated their professional guidance, transparency, and quick troubleshooting throughout the whole project. Our launch ended up occurring during the COVID-19 stay-at-home order. Even with all the uncertainty and strangeness, Avalanche made sure the launch was successful!
We highly recommend working with Avalanche Creative. We’re looking forward to making our website and online presence even better – and we’re confident they’ll be able to help us get there.”
“I was impressed by their willingness to understand our industry. They truly do their homework to best represent us. We’ve had an impressive ROI. Since working with Avalanche Creative, we’ve identified a group of homeowners who found us through our redesigned website. This opportunity may turn into $1.5–$2 million worth of business. “
“After searching for months for competent help with my SEO, I found Avalanche.
The depth of keyword research they did for my project, along with providing a clear sitemap, content plan, based on these keywords – was above and beyond anything I could have imagined.
They delivered on time, with the highest level of professionalism.
It’s not easy to find this high-level help in the SEO world and I highly recommend their services for anyone looking to increase their ROI by being found more easily on Google.”
“We are so happy with our new website by Avalanche. From beginning to end, our experience with their staff and design team was wonderful. We felt that they executed our vision all while filling the design gaps that we couldn’t muster up. Our website is so full and yet so clean. The functionality is easy to navigate and the story of our brand flows so beautifully from page to page. We would highly recommend Avalanche for website design.”
Local SEO Case Studies
Oktober Can Seamers
Oktober Can Seamers offers drink canning equipment for homebrewers, local breweries, and large restaurants. Our team has provided SEO work and content writing services to help them gain visibility within different industries.
MíLá
MíLá creates and delivers high quality, and authentic, frozen Chinese food to customers. Our team helped them gain better visibility for their online products with technical SEO and optimized content.
Priority Health
Priority Health is a nonprofit health benefits company focused on improving the health and lives of one million members across Michigan. Our team provided Priority Health with tailored keyword research, strategic content creation, and competitive analysis, resulting in significant visibility gains, thousands of daily visitors, and rankings for 60,000+ keywords.
North County Lawn Care
North County Lawn Care is a full service landscape company catering primarily to residential clients who desire high quality, responsiveness and professionalism. Our team has helped them gain better visibility by optimizing their site, Google Business Profile, and writing content.
How Local SEO Services Work
Implicit and Explicit Searches
Great local SEO services will target both implicit and explicit searches to find every opportunity to get their site in front of the searcher.
An explicit location search is when someone refers to a location in their keyword. Many searchers will put specific cities or regions into their searches, such as “therapists in grand rapids” or “ltl trucking michigan.” This present a great opportunity to create SEO content that targets these specific search terms.
Adding “near me” to the end of a search is another popular type of explicit request, as in “commercial construction near me” or “landscapers near me.” In that case, Google will determine the searcher’s location and show results in their area. While these search terms aren’t as specific as “landscapers in grand rapids” they can typically be served with a similar type of strategy.
An implicit search occurs when a keyword doesn’t refer to a geographic location, but Google still interprets that physical locations what the searcher is looking for. For example, if I search “haircut,” Google shows me a lot of images and links to Pinterest profiles. But if I search “hair salon,” Google guesses that I’m not looking for images, but a list of good hair salons near my location. It also places the map pack at the top of the page.
How to Build Local Trust and Relevance
In order to rank for the keywords your customers are using to search, you need to have local, service-based landing pages that match the intention of the searcher and their desired experience.
For example, if you own a pest control company, you can’t simply have one page that lists all the pests you take care of. You need a mole specific page and one dedicated to each of the service areas. That way, you’re offering the searcher an experience on your website that matches their needs exactly. Plus, this gives you the best shot at ranking high for valuable keywords.
So if you want to rank for “mole control grand rapids” or any of the millions of SERVICE + LOCATION search queries, then you need to have a page that delivers on that need better than anyone else.
On each page, you need to make sure to include:
- Your phone number and contact form present in a way that stands out and is easy to interact with.
- Titles that make it clear that you offer services that will solve the searcher’s problem in the location they searched.
- A clear explanation of the process of engaging with your services and what to expect.
- Reviews and social proof that you work with people or brands in that service area.
- Frequently asked questions (FAQs) that people have about your service.
- Additional resources such as posts related to the topic that are informational and educational.
The Map Pack
One of the main goals of local SEO strategy is getting into the map pack. Visually speaking, map pack is a huge part of the search engine results page (SERP) that takes up the entire screen. It also prioritizes your business and places your phone number, location, hours, and links to more information directly at the reader’s fingertips. Winning a spot in the map pack will require a great Google Business Profile and regularly maintaining it.
Let's Get Started
We can help you determine if a local SEO strategy is right for you. Reach out to the team at Avalanche, and we’ll walk you through each of our services and how they can help you generate leads and increase revenue.
Frequently Asked Questions
How Much Does Local SEO Cost?
That depends on how fast you want to go! There is no one-size-fits-all at Avalanche, and we customize our services to fit each client. A larger budget will mean we can create more content and dedicate more time to other aspects such as technical SEO.
How Long Do Local SEO Services Take?
How Does Local SEO Compare to Other Services?
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