DIGITAL CAMPAIGN GUIDE

How To Run A Viral Giveaway

$1,085 spent on ads for a return of $18,188. 

Learn exactly how we helped the Grand Rapids Christmas Lite Show get a 1,500% return on ad spend and much, much more.

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How to Run a Viral Contest

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SITEWIDE CONVERSION RATE

30.26%

Ticket Sales Conversion Rates by Source:

Email Traffic

0%

Organic Traffic

0%

Referral Traffic

0%

The Digital Guide:

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Calculating Customer Email Value

0 to 13,671 emails in 45 days

( See MailChimp Screenshot Here )

0%

of total email list made a purchse

0

Total customers acquired via email campaigns

$0

Avg order value

What does all this mean?

Let's break it down...

0

emails

$0

avg order

=

$0

generated via email

Making some future projections...

ESTIMATED CUSTOMER EMAIL

5-Year Value

$40,865 x 5 =  $204,325

RETURN ON AD SPEND: 1,500%

Facebook Ad Campaign

By leveraging Facebook ads, we were able to acquire new, potential customer emails for an average cost of $0.17 per email.

We obtained 6,085 emails for a total ad cost of $1,085, then converted 15% of those 6,085 into customers paying an average of $19.77 per order.

That's $1,085 spent for over $18,000.

A 1,500% return on ad spend.

Facebook Ads

Cost per potential customer email:

$0.17

Emails

Total emails acquired through Facebook Ads:

6,085

Total Ad Spend

Total Facebook Ad spend:

$1,085

Average Order Value

Average order per customer:

$19.77

Converted Customers

Total of 6,085 emails converted to paying customers:

15% or 920

Return on Ad Spend

920 x $19.77 =

$18,188 or 1,500%

GET THE COMPLETE GUIDE

See How We Did It

We put together 12 pages of step-by-step guides for running digital campaigns that are guaranteed to grow your event-based business.

Don't worry, we made it pretty and speak in terms anyone will understand!

Frequently Asked Questions

Why are you giving this away?

There are two main reasons:

  1. We want you to know that we know what we're doing for event-based marketing.
  2. We want you to be successful. We're confident that you'll get the most out of running these campaigns if you work with us, but if you don't want to, that's fine. You can try them yourself and they'll help.

Are these numbers real?

Yes.

In fact, we'll prove it to you, if you don't believe us. But, we also respect the Christmas Lite Show of Grand Rapids' privacy, so, we would need to have you sign a quick agreement first.