Our team identified one single page on a modular home dealer’s website that needed more information on it. We determined what content to add to the page and in a matter of weeks, the page was receiving a significant increase in organic visibility.
We always like to go after the low-hanging fruit first. In this case, our SEO client went through our initial engagement, which allowed us to identify their current strategic SEO opportunities.
One of the items in our SEO process task list is identifying thin content. Thin content is content on a web page that has little or no value to the user and/or fails to satisfy a user’s need.
Goole and other search engines understand when a page has thin content and therefore likely won’t satisfy the user’s need.
Once we identified the page that had potential but simply didn’t have enough of the right content to satisfy the searcher’s need, we updated and added more content to a single page and in a matter of weeks, saw an increase in search engine visibility.
Below are the organic, non-branded (keywords that don’t include the name of the company) stats from that single page update:
Above you’ll see that there was:
A 13,102% increase in non-branded impressions (times the page was loaded in a search engine results page)
A 4,900% increase in non-branded clicks from Google (search queries that resulted in a real person clicking on the single page we updated)
Below is another view of the single page organic visibility over time.
Above you’ll see two charts:
The first chart shows organic impressions the page has received over time broken up by non-branded and branded (those that include the businesses’ name) keywords.
The second chart shows organic clicks the page has received over time broken up by non-brand and branded keywords.
The arrows indicate the date when the page was updated with more content to better fulfill searcher intent.